Reference code: JR131380
Since 1833, driven by an unquenchable thirst for innovation and creativity, and inspired by the peaceful natural surroundings of its home in the Vallée de Joux, Jaeger-LeCoultre has been distinguished by its mastery of complications and the precision of its mechanisms. Known as the Watchmaker of Watchmakers, the Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,400 different calibres and the award of more than 430 patents. Harnessing 190 years of accumulated expertise, La Grande Maison’s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication.
CONTEXT
As Marketing Specialist – Swiss Market, you act as a key interface between HQ, local stakeholders and retail partners, ensuring the seamless deployment of the marketing strategy while elevating brand desirability and client engagement across the Swiss market.
You play a pivotal role in connecting global vision with local execution, driving consistency, relevance and performance across all touchpoints.
This position is offered as a 12-month fixed-term contract and will based in our offices in Meyrin, Switzerland.
HOW WILL YOU MAKE AN IMPACT?
TRADE MARKETING
- Act as a trusted partner to the Swiss market, ensuring the effective deployment and local adaptation of HQ marketing initiatives.
- Collaborate closely with boutiques and partners to activate marketing plans and strengthen local initiatives.
- Ensure rigorous monitoring and control of A&P budgets.
EVENTS
- Orchestrate high-impact events across boutiques and key partners, reflecting the Maison’s standards of excellence.
- Contribute to the definition of guest targeting and ensure the relevance and quality of each experience.
- Monitor performance and continuously refine activations to elevate quality and effectiveness.
- Build, manage and optimize budgets with a strong focus on ROI.
VISUAL MERCHANDISING
- Elevate the in-store expression of the Maison by ensuring the refined and consistent deployment of visual merchandising guidelines across all points of sale.
- Orchestrate window animations and in-store activations to enhance visibility and client experience.
- Conduct regular field visits to assess execution quality, identify improvement areas and implement concrete action plans.
- Coordinate all operational aspects related to VM, including deliveries and installations, ensuring flawless execution.
- Lead traveling exhibitions and local VM projects to reinforce brand impact and coherence across the market.
MANUFACTURE EXPERIENCE
- Orchestrate and structure manufacture visits as a key strategic lever to strengthen brand equity and client engagement.
- Craft bespoke experiences for selected clients and media, showcasing craftsmanship and heritage.
- Oversee the end-to-end organization of each visit, ensuring a seamless, refined and memorable experience.
- Leverage these experiences to reinforce emotional connection with the brand and support long-term relationship building.
WHAT ABOUT YOU?
- Proven experience in Trade Marketing, with strong business and retail sensitivity.
- Experience in the watchmaking or luxury industry is favorable.
- Ability to manage multiple projects with autonomy, from planning to execution and performance follow-up.
- Strong stakeholder management skills, with the ability to influence and collaborate across functions.
- Structured, solution-oriented and proactive mindset, with strong ownership.
- Agile, adaptable and comfortable in a fast-paced environment.
- Strong attention to detail and commitment to execution excellence.
- Fluent in English and French; German is a plus.
- Proficiency in MS Office; SAP knowledge is an advantage.
- Willingness to travel regularly.
MORE THAN A MAISON, A WORLD OF OPPORTUNITIES!
You are our best asset. By joining Jaeger-LeCoultre, a whole world of opportunities will open to you through a dynamic talent development strategy and an impactful learning offer. We will nurture your desire to grow thanks to ambitious projects and an engaging work environment. Joining Jaeger-LeCoultre is also joining the Richemont Group and an international career path. We will satisfy your wish for well-being and balance, thanks to a modern workplace, flexible working hours, on-site services and time to volunteer.
