Reference code: JR126369
반클리프 아펠은 아름답고 창의적인 환경가운데 탁월한 노하우와 탄탄한 헤리티지를 보유한 하이 주얼리 메종입니다. 우리 메종은 자신의 전문성을 개발하고 전수하는 데 몰두하는 진취적이며 재능 있는 인재를 찾고 있습니다.
반클리프 아펠에서 여러분은 열정적인 전문가들과 함께 메종의 혁신을 이끌어가게 될 것입니다.
우리는 다양한 경험과 배경의 인재를 채용하고 있습니다. 다양성과 포용성 안에서 창의성과 지식이 극대화되어 탁월함을 만들어간다고 확신하며 더욱 다양하고 상호 보완적인 팀을 만들기 위해 지속적으로 노력하고 있습니다.
Who are we?
A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment.
Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise. At Van Cleef & Arpels you will be surrounded by passionate experts and will contribute to many new projects which allow our Maison to regularly reinvent itself.
At Van Cleef & Arpels, we are proud to hire talents from many different backgrounds and experiences. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence.
Are you a good match?
You have a proven managerial experience of +5yrs with strong knowledge and experience across luxury retail product marketing and a solid understanding of the Oceania Market, with International experience being a plus.
You have a strong understanding of matrixed business operations, market dynamics and client requirements in the industry and a strong track record and proven results in adapting & implementing global product strategies.
You are analytical, curious, positive, flexible, organized, reliable and eager to build the success of the Maison with excellent interpersonal skills at all levels, spanning people management, networking and leadership skills
You master English, and other Asian language(s) would be a plus.
What are we expecting from you?
As a key player of the ambitious development plan of Van Cleef & Arpels in Australia & New Zealand, the Marketing Manager is responsible for the implementation of the Maison product strategy in Oceania across Retail and e-Commerce, planning and monitoring performance for the market.
Under the supervision of the Marketing & Communications Director, the role interacts closely with Merchandising, Communications and Retail Managers locally and within Regional offices.
Your role will be to:
Propose Product Marketing strategy & implementation, on time and within budget
- Develop product marketing strategy and the Local market 360 marketing action plans, across all categories, including Jewelry, High Jewelry and Watches. Orchestrate launch and animation plans with other departments (Communications, Clients, Boutiques etc.)
- Review category performance & directions using insights and analysis to inform action plans to support 360 marketing plans.
- Oversee Novelty Forecasting and delivery against plans, to inform any corrective actions or revisions to action plans, where appropriate, to support business outcomes.
- Leading Product marketing team, oversee the planning and preparation of product analysis against each product line for yearly marketing plans / LE submissions, supporting Marketing & Communications Director with all submissions on time.
- Prepare qualitative feedback from Boutique teams on novelties and existing collections / develop and implement action plans accordingly to drive business.
- Lead updates on all pricing to Boutique network, ensuring compliances with changes.
- Analyze collections performance on monthly basis; provide insights and reporting; be the expert in business on product data to inform marketing growth drivers and collection drivers, across the product categories.
High Jewelry & High-Ticket Timepieces Marketing Planning & Delivery
- Define High Jewelry & Timepieces sales potential and work transversally with Retail Expertise and Client departments to deliver and implement action plans
- Lead High Jewelry & Timepieces Sales reporting monthly; prepare & present to internal and regional stakeholders, supported by Product management team
- Lead the coordination of Training & VM planning and implementation for High Jewelry (HJ) with Product manager, alongside Retail teams and Boutique Managers
- Oversee the process and daily routing to track all High Jewelry stock requests with Region, ensuring time-sensitive tracking, reporting supporting all scheduled CPs.
- Lead High jewelry & Timepiece product training with Product manager, to support Retail knowledge on Product key selling points, selling tools
Transmission of Product knowledge/ Luxury market landscape
- Collaborate with local trainer/ retail teams to present relevant product Marketing training, covering key selling points and propose relevant selling tools
- Conduct training on novelties / product launches / HJ events / special collections
- Coordinate Marketing inputs to specific communities (local HJ Board, Watch Community) in partnership with Retail team
- Supervise market research and competitive news, follow and share information about competitor’s events, new products and price mapping
- Follow closely the Maison competitive environment to inform teams, regional and central headquarters and consider actions accordingly
More than a role…. We recruit for a career!
By joining Van Cleef & Arpels you will be part of a Maison where employee career development is at the heart of our ambition.
Upon your arrival, you will be immersed in our enchanting world with trainings on our history, know-how and creations.
The recruitment process
Send your application online.
If your profile matches our search, you will be contacted by our TA team for an interview.
Along the recruitment process you will meet the Marketing & Communications Director for Oceania, Senior Human Resources Manager for Oceania and the MD for Oceania.
Otherwise, you will receive an email to inform you that your application has not been successful.
