Reference code: JR127283
The Oldest Fine Leather Goods House in the World
Founded in 1829, Delvaux is a truly Belgian brand. In fact, it was even born before the Kingdom of Belgium, which was only established one year later, in 1830.
Created in Brussels by the innovative Charles Delvaux, la Maison has remained at the forefront of luxury leather goods for nearly two centuries because of its savoir-faire, uncompromising craftsmanship and the outstanding quality of its creations.
HOW WILL YOU MAKE AN IMPACT?
Part of the Communication Team, you will report to the Head of Digial Communication. As a Paid Media Specialist, you will be the driving force behind our paid digital campaigns, ensuring their strategic coordination and management across all our platforms. Your role is essential for analyzing performance, continuously optimizing the effectiveness of each campaign, and developing the best paid social media strategy. The primary objective is to increase global brand awareness, while scrupulously preserving our brands' image and equity.
Your main responsibilities will include:
Manage and optimize paid digital campaigns (SEA & SMA) in close collaboration with digital agencies, overseeing setup, monitoring, and adjustments.
Critically evaluate and validate paid media plans, targeting strategies, and creative approaches to ensure alignment with brand objectives.
Analyze campaign performance through detailed KPI reporting, providing strategic recommendations for continuous optimization (e.g., budget reallocation, A/B testing, audience refinement).
Ensure global consistency by coordinating with our seven regions for effective worldwide implementation of the paid digital media strategy.
Drive continuous improvement through a "test and learn" approach, sharing best practices and fostering innovation.
Align campaigns strategically with product launches, seasonal trends, and user behavior by collaborating with product and commercial teams.
Stay abreast of digital luxury trends, proactively proposing new ideas and optimization opportunities.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
We are looking for a candidate who:
Is a true digital native, with a profound understanding of the evolving digital landscape and a keen awareness of the latest trends and innovations.
Possesses solid experience and an in-depth understanding of the luxury industry's unique dynamics and brand preservation imperatives.
Demonstrates expertise in leveraging campaign analytics tools to extract actionable insights and drive data-driven decisions.
Is highly analytical, with a meticulous and structured approach to work, ensuring accuracy and efficiency.
Has a proven ability to thrive in a complex, multi-stakeholder environment, effectively managing multiple priorities and consistently meeting deadlines.
Has excellent proficiency in both French and English, written and spoken.
Has a minimum of 5 years of experience in a similar role.
Has prior experience gained within a media agency, which is essential for this position.
WHAT MAKES OUR GROUP DIFFERENT?
Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.
We value freedom, collegiality, loyalty, and solidarity.
We foster empathy, curiosity, courage, humility, and integrity.
We care for the world we live in.
