Reference code: JR126369
我们是谁？
作为传承悠久历史的高级珠宝世家，梵克雅宝崇尚在充满魅力和创意的环境中追求卓越的专业技术；
世家正在广募英才，寻觅勤勉认真、毫不妥协，专注于提升和传播专业知识的优秀人才；
在梵克雅宝世家，您将与满怀激情的行业专家们共事合作，助力世家不断革新；
梵克雅宝以支持多元文化背景为荣，聘请不同背景、经历和身份的优质人才。
世家坚信，当我们充分接纳并支持各类不同的经历与背景时，创意与知识便能自由绽放与翱翔。我们将一如既往，竭力打造一个和谐互补的世家团队。
Who are we?
A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment.
Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise. At Van Cleef & Arpels you will be surrounded by passionate experts and will contribute to many new projects which allow our Maison to regularly reinvent itself.
At Van Cleef & Arpels, we are proud to hire talents from many different backgrounds and experiences. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence.
Are you a good match?
You have a proven managerial experience of +5yrs with strong knowledge and experience across luxury retail product marketing and a solid understanding of the Oceania Market, with International experience being a plus.
You have a strong understanding of matrixed business operations, market dynamics and client requirements in the industry and a strong track record and proven results in adapting & implementing global product strategies.
You are analytical, curious, positive, flexible, organized, reliable and eager to build the success of the Maison with excellent interpersonal skills at all levels, spanning people management, networking and leadership skills
You master English, and other Asian language(s) would be a plus.
What are we expecting from you?
As a key player of the ambitious development plan of Van Cleef & Arpels in Australia & New Zealand, the Marketing Manager is responsible for the implementation of the Maison product strategy in Oceania across Retail and e-Commerce, planning and monitoring performance for the market.
Under the supervision of the Marketing & Communications Director, the role interacts closely with Merchandising, Communications and Retail Managers locally and within Regional offices.
Your role will be to:
Propose Product Marketing strategy & implementation, on time and within budget
- Develop product marketing strategy and the Local market 360 marketing action plans, across all categories, including Jewelry, High Jewelry and Watches. Orchestrate launch and animation plans with other departments (Communications, Clients, Boutiques etc.)
- Review category performance & directions using insights and analysis to inform action plans to support 360 marketing plans.
- Oversee Novelty Forecasting and delivery against plans, to inform any corrective actions or revisions to action plans, where appropriate, to support business outcomes.
- Leading Product marketing team, oversee the planning and preparation of product analysis against each product line for yearly marketing plans / LE submissions, supporting Marketing & Communications Director with all submissions on time.
- Prepare qualitative feedback from Boutique teams on novelties and existing collections / develop and implement action plans accordingly to drive business.
- Lead updates on all pricing to Boutique network, ensuring compliances with changes.
- Analyze collections performance on monthly basis; provide insights and reporting; be the expert in business on product data to inform marketing growth drivers and collection drivers, across the product categories.
High Jewelry & High-Ticket Timepieces Marketing Planning & Delivery
- Define High Jewelry & Timepieces sales potential and work transversally with Retail Expertise and Client departments to deliver and implement action plans
- Lead High Jewelry & Timepieces Sales reporting monthly; prepare & present to internal and regional stakeholders, supported by Product management team
- Lead the coordination of Training & VM planning and implementation for High Jewelry (HJ) with Product manager, alongside Retail teams and Boutique Managers
- Oversee the process and daily routing to track all High Jewelry stock requests with Region, ensuring time-sensitive tracking, reporting supporting all scheduled CPs.
- Lead High jewelry & Timepiece product training with Product manager, to support Retail knowledge on Product key selling points, selling tools
Transmission of Product knowledge/ Luxury market landscape
- Collaborate with local trainer/ retail teams to present relevant product Marketing training, covering key selling points and propose relevant selling tools
- Conduct training on novelties / product launches / HJ events / special collections
- Coordinate Marketing inputs to specific communities (local HJ Board, Watch Community) in partnership with Retail team
- Supervise market research and competitive news, follow and share information about competitor’s events, new products and price mapping
- Follow closely the Maison competitive environment to inform teams, regional and central headquarters and consider actions accordingly
More than a role…. We recruit for a career!
By joining Van Cleef & Arpels you will be part of a Maison where employee career development is at the heart of our ambition.
Upon your arrival, you will be immersed in our enchanting world with trainings on our history, know-how and creations.
The recruitment process
Send your application online.
If your profile matches our search, you will be contacted by our TA team for an interview.
Along the recruitment process you will meet the Marketing & Communications Director for Oceania, Senior Human Resources Manager for Oceania and the MD for Oceania.
Otherwise, you will receive an email to inform you that your application has not been successful.
