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茎上的瓢虫,上面有一个环

Marketing Manager (m/w/d)

  • Marketing
  • Munich, DE
  • Permanent
立即申请

Reference code: JR135613

我们是谁?

作为传承悠久历史的高级珠宝世家,梵克雅宝崇尚在充满魅力和创意的环境中追求卓越的专业技术;

世家正在广募英才,寻觅勤勉认真、毫不妥协,专注于提升和传播专业知识的优秀人才;

在梵克雅宝世家,您将与满怀激情的行业专家们共事合作,助力世家不断革新;

梵克雅宝以支持多元文化背景为荣,聘请不同背景、经历和身份的优质人才。

世家坚信,当我们充分接纳并支持各类不同的经历与背景时,创意与知识便能自由绽放与翱翔。我们将一如既往,竭力打造一个和谐互补的世家团队。


Your mission
Reporting to the Marketing & Communication Director, the Marketing Manager's objective is to develop marketing activities in the market. Acting as a true conductor of 360- degree Marketing orchestration, they work in close collaboration with regional teams, local counterparts, and boutique teams. Thanks to a perfect understanding of the brand
and local specificities, they serve as a local guide for the region and are able to extract key insights from business analysis to fuel action plans with a 360-degree vision.
Through the management of the marketing team, they ensure that boutiques are in the best possible position to perform.


What are your responsibilities?

Contribute to the development of the market's Marketing strategy

  • Act as an ambassador for the marketing and product strategy in the market (member of the marketing community, participation in events, seminars, newsletters, boutique briefs, local marketing highlights, sales meetings, etc.)
  • Contribute to the development of the strategic plan for High Jewelry, Jewelry, and Watchmaking, using a collaborative 360-degree approach (Retail, communication, customer experience, Visual Merchandising, etc.) by adapting, prioritizing, and enriching international and regional programs to suit local
    specificities.
  • Share the Marketing vision across budget cycles and LE (Latest Estimates) to support consolidation at the market level.
  • Utilize and share analyses performed by headquarters and regions to anticipate business trends and, conversely, supply headquarters and regions with key market insights (year-end analysis, etc.) and competitive analyses to feed strategic thinking.

Serve as the benchmark/point of contact for 360-degree orchestration for product launches and range activations

  • Lead and formalize 360-degree orchestration for major launches and activations by creating synergies across all departments.
  • Share updates with the region and escalate specific needs.
  • Adapt international and regional programs to enhance the specific resonance of local activations.
  • Forecast launch quantities at the local level, gather feedback from boutiques, and share them with the region.
  • Validate product selections for online merchandising and major CRM campaigns.
  • Share best practices with the region and derive key insights from post-launch reports and experiences from other markets.

Supervise Operational Marketing for the market

  • Regularly consolidate and analyze sales forecasts, product mix, and month-end performance (including Novelties/New Releases).
  • Conduct deeper analyses with boutique teams to gather qualitative feedback and propose corrective actions if necessary.
  • Participate in defining typologies, boutique assortments, and stock models with the Supply Chain.
  • Act as the guarantor of stock optimization across the market,
    issue alerts, and propose rebalancing when necessary.
  • Participate in regional 360-degree plans to maximize the value of individual stock units and suggest local initiatives and adaptations.

Anchor, nurture, and promote product culture within the market

  • Develop a training program in collaboration with the local Training Manager based on local needs.
  • Support Product Managers in deploying programs (prioritization, public speaking support).
  • Align with the High Jewelry Retail team on programs dedicated to the High Jewelry and High Watchmaking offering (local High Jewelry and/or Watchmaking Board).
  • Develop the sales meeting program in collaboration with the retail team.
  • Support new hires during their onboarding process.

Management of 2 Product Managers

  • Support Product Managers in their daily tasks, prioritize, structure, and provide operational support/back-up if necessary.
  • Create synergies between different segments and foster team spirit.
  • Support the development plans of team members.


Are you a good match?

  • Fosters cross-functional collaboration
    and communication.
  • Identifies and evaluates opportunities that align correctly
    with the Maison's strategy.
  • Shares their own expertise, knowledge, and abilities to support
    team members.
  • Relies on qualitative and quantitative data to ensure forecasting accuracy.

More than a role…. We recruit for a career!

By joining Van Cleef & Arpels you will be part of a Maison where employee career development is at the heart of our ambition.

Upon your arrival, you will be immersed in our enchanting world with trainings on our history, know-how and creations.

The Recruitment Process

Send your application online.

If your profile matches our search, you will be contacted by our Talent Acquisition team for an interview.

Along the recruitment process you will meet the HR Business Partner, Marketing & Communication Director and Managing Director.

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我们的价值观

世家始终鼓励全体成员以积极的视角出发,通过建设性的方式进行交流协作,秉持关怀、永不妥协、传递、创新、好奇、雄心的价值观,共同维护世家的卓越标准。

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候选人的应聘体验

我们相信,招聘流程是团队成员在世家职业体验的起点。

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