Reference code: JR132399
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Mission: The main objective is to develop brand equity of IWC, attract and develop local clientele, drive sales and set up distribution network in the region/market, accelerate business growth and brand desirability, orchestrate the 360° engagement plan and enable the transformation of a digital and customer centricity organization, excellently execute locally adapted IWC strategy, build a winning team and organization, and establish a close liaison between Headquarters and the local functions.
Expectation for The Role:
- Being the voice of IWC in Mexico
- Being a champion for our customers
- Being a strategic thinker
- Being a business developer
- Being the P&L owner
- Being a team and relationship builder
- Being a cultural connector
Responsibilities:
As important actor of the IWC’s expansion the Brand Manager creates all the conditions for a retailized and sustainable growing business in the region by:
- Sales & Budget Management:
- Achieves regional commercial targets in accordance with brand strategy
- Focuses on sell out performance and growth by maintaining healthy stock levels
- Optimizes model stock profiles for each store to increase profitability per door
- Constantly identifies opportunities to expose the brand to its target groups through exhibitions, pop-up stores and unique partnerships
- Network / Business Development
- Drives retailization in the region by professionalizing the distribution network
- Builds strong relationships with key partners and landlords
- Develops an effective and profitable Boutique Network by locating, negotiating, building and adjusting distribution
- Establishes, develops the Wholesale Strategy with partners, in a win-win operational mode, while injecting retail experience and professionalism
- Continuously monitors and adjusts the distribution (off- and online) to improve its quality and effectiveness
- Ensures premium visibility through high quality SIS/leading positions
- Customer Relationship Management
- Champions customer-centric approach by creating multi-level customer journeys
- Ensure brand standards and excellent customer service across all channels
- Establish KPIs and objectives for the team by supporting to prospect, develop, close and retain new and existing customers
- Enhances in-store customer experience via training & activations
- Capitalizes the potential by seizing the impact in sectors where wealth is understated
Establishes and implements the Marketing & Communication Strategy and its budget to build awareness and brand equity in the market:
- Initiates and monitors marketing initiatives and programs
- Continues to build awareness and desirability through storytelling combined with community-first, bottom-up focus region activations
- Proposes/implements the marketing strategy and defines an efficient and effective media plan
- Creates and hosts unique and relevant events with a strong focus on ROI
- Represents the Brand in front of the various communities and acts as a strong ambassador for IWC
- Further leverages global IP/partnerships with US relevance e.g. Top Gun, F1 Partnership, etc.
- Selects the right FOBs and Influencers to amplify IWC’s branded content on social media converting into side traffic and sales.
Proposes and implements an annual budget:
- Is directly and fully responsible for the P&L, Inventory, CAPEX, DSO and other financial targets that might occur in the region (and their monitoring with HQ guidance)
- Manages A&P and S&D costs effectively as per HQ’s guidelines. Proposes immediate corrective actions to protect the bottom line whenever necessary
- Monitors the right implementation of budget expenses and follow-up
Creates conditions for smooth operational business processes:
- Coordinates the supply chain, from forecasting to shipping, in conjunction with HQ Sales Operations and local Shared Services
- Minimizes the cost of shipping and returns by monitoring IWC-owned and wholesale inventories and by consistently optimizing the forecast accuracy
- Ensures that Brand’s customer service and repairs are executed in a timely manner, working together with the Richemont Shared Services / CS Team at HQ and making
- Works on extension plans of CS services across the country
Develops a winning team & organization:
- Develops a positive, entrepreneurial, agile and customer centric attitude
- Fosters internal talent mobility and create IWC talent pipeline through healthy long-term development plans
- Creates and implements dedicated development plans, learning opportunities, offer recognition, coaching and resources
- Ensures that the right training programs are applied in cooperation with local & HQ HR
- Contributes and actively participate in the brand retail community through activities such as staff mobility
- Promote compliance and ethical conduct
Key Stakeholders:
- External: Customers, business partners, press and service providers
- Internal: IWC CEO and EXCOs, Richemont Regional Functions, Brand Director communities both in the local market and in IWC, Group Central Function
- Updates HQ with all relevant information, specifics and needs of the region.