Reference code: JR135424
Wir sind Macher*innen. Denker*innen. Strateg*innen. Geschichtenerzähler*innen. Seit über 150 Jahren verbinden wir handwerkliche Tradition mit Fortschritt, getragen von Menschen, die etwas bewegen wollen. Gemeinsam feiern wir das Erbe der Uhrmacherkunst und gestalten Deine Zukunft: Takt für Takt, im Einklang mit der Zeit. Es ist ganz gleich, wo Du herkommst. Uns interessiert, wohin Du willst. Ob im Herzen von Schaffhausen oder irgendwo auf der Welt – wir sind neugierig, wohin es Dich zieht. Komm zu uns, wachse mit uns und bring Deine eigene Geschichte mit.
Key Accountabilities & Responsibilities
- Clienteling Strategy & Customer Journey
- Strategy: Develop market-relevant clienteling plans that strengthen recruitment, engagement, retention, and loyalty.
- Customer Journey: Partner with Client Experience and Customer Development teams to improve key touchpoints and client experiences.
- Targeted Engagement: Use segmentation and client behavior to shape campaigns, VIP actions, and follow-up opportunities.
- Boutique Partnership & Field Enablement
- Field Partnership: Work closely with boutique and wholesale teams to embed Clienteling tools, routines, and best practices.
- Performance Reviews: Lead monthly client performance reviews with Area and Store Managers and support action planning.
- Cross-Functional Alignment: Coordinate with Retail, Marketing, Merchandising, Commercial Performance, the NEA management team, and HQ.
- CRM Insights & Performance Measurement
- Insights: Analyze sales, customer behavior, segments, and trends to identify opportunities and risks.
- Measurement: Maintain dashboards and track core KPIs, including data capture, conversion, retention, repeat purchase, and customer growth.
- Campaign Evaluation: Assess campaign results and translate findings into practical recommendations.
- Database Governance & Operational Support
- Data Quality: Maintain accurate, complete, and compliant customer data across retail and wholesale networks.
- Operations: Coordinate data cleansing, enrichment, and consistent collection standards.
- Systems: Support CRM maintenance, enhancements, and related operational projects.
Candidate Profile & Requirements
- Education & Experience
- Education: Bachelor’s degree in business, analytics, marketing, economics, mathematics, statistics, or a related field.
- Experience: 8+ years in CRM, clienteling, customer insights, business intelligence, or data analytics.
- Industry: Luxury watch and jewellery or luxury fashion experience is strongly preferred.
- Technical & Analytical Skills
- Core Tools: Advanced Excel and PowerPoint skills, including PivotTables, VLOOKUP, and Power Query.
- Analytics: Experience with Looker Studio or similar visualization tools.
- CRM: Experience with Salesforce, SAP CRM, or comparable platforms.
- Social Selling: Familiarity with Instagram, KOS, WeCom, and LINE.
- Business Acumen: Able to translate data into clear commercial actions.
- Soft Skills & Competencies
- Collaboration: Strong communication and stakeholder management across boutiques, functions, and HQ.
- Languages: Fluent English and Chinese; Cantonese and Mandarin preferred.
- Mindset: Customer-centric, field-oriented, collaborative, and accountable.