Reference code: JR124515
Founded in Florence in 1860, Panerai began as a workshop dedicated to precision instruments, shaped early on by a decisive partnership with the Royal Italian Navy. Designing instruments and tool watches for extreme conditions forged a mindset rooted in performance, innovation, and purpose.
After joining the Richemont Group in 1997, Panerai gained international recognition for its distinctive DNA of Italian design and Swiss watchmaking expertise. Today, the Maison continues to create timepieces that push boundaries, translating its technical heritage into contemporary watchmaking for Modern Heroes—individuals driven by curiosity, courage, and the will to go further. We empower those who embrace challenges, value authenticity, and seek to leave a mark, together with a Maison that has never stopped evolving.
Responsibilities (or Mission)
SALES
Consistently achieve/exceed monthly and yearly turnover and KPI’s targets set by Boutique Manager and management.
Support in achieving/exceeding Boutique overall target
Actively participate to the briefings and contribute to the development of the Boutique performance.
Welcome and handle customers’ requests, lead and manage all steps of the sale following Panerai Selling Ceremony.
Identify high-potential sales lead, perform targeted and diligent follow up to generate product selling opportunities.
Identify and customer’s needs to suggest and promote products accordingly.
BRAND & PRODUCTS KNOWLEDGE
Know the Maison’s products, their availabilities, the delivery status, the brand’s DNA and history and be able to share it with customers.
Develop a good understanding of competition and luxury industry through self-learning and trainings.
Actively participate to all brand’s training sessions.
BOUTIQUE OPERATIONS & MAINTENANCE
As brand ambassador, always show an impeccable presentation, according to our guidelines.
Understand and comply with all policies and procedures established by the company (security, inventory, products delivery…).
Manage the boutique’s daily business (boutique opening/closing, inventory, repairs process…).
Participate in maintaining excellent boutique appearance in accordance with exterior and interior boutique environment guidelines (grooming, visual merchandising…).
Assist with special projects when needed.
CLIENT RELATIONSHIP MANAGEMENT
Contribute to the development of Boutique database by consistently and accurately capturing prospects/customers data for follow up and relationship building, meet individual KPI’s targets.
Develop and manage the attributed client portfolio by cultivating new and existing relationships through exceptional service and other Panerai CRM initiatives.
Applies CRM relational strategy as per Headquarters’ guidelines
Assist Boutique Manager in developing CRM action plans, and participate to boutique or off-site events.
CUSTOMERS SERVICE
Provide excellent client experience by maintaining the highest degree of product knowledge, professionalism and courtesy during and after the sale.
Ensure seamless customers experience when handling SAV requests
Ensure customers’ requests are followed up and solved in due time (call back…).
Client Advisor can perform other duties as determined by Boutique Manager.
Key Performance Indicators
Individual sales target
Transformation rate
Average Price
CRM KPI’s (data quality and volume…)
Mystery Shopping
