Reference code: JR127383
Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.
1. Marketing Strategy & Planning
• Define and implement the annual marketing strategy aligned with commercial objectives and global brand direction
• Develop 360° campaign plans across product launches, key moments, and client development initiatives
• Ensure consistency in brand positioning, messaging, and visual identity across all touchpoints
• Manage and optimize the marketing budget with a strong ROI mindset
2. Public Relations & Communications
• Lead all PR activities including media relations, press releases, and editorial placements
• Build and maintain strong relationships with key media, journalists, and industry stakeholders in Korea
• Oversee PR agency performance and ensure high-quality, brand-consistent output
• Drive storytelling around German watchmaking, craftsmanship, and brand heritage
3. Event Management & Client Experience
• Conceptualize and execute high-impact events (VIP, client, and prospect-focused)
• Develop tailored client experiences aligned with brand values and commercial objectives
• Collaborate with boutiques to activate local initiatives that drive traffic and conversion
• Ensure flawless execution and premium experience standards across all activations
4. CRM & Client Development
• Define and execute CRM strategies to recruit, engage, and retain clients across segments (Prospect / Client / VIC)
• Work closely with HQ to leverage data insights and segmentation tools
• Oversee eDM planning and execution, ensuring relevance and personalization
• Monitor CRM performance and continuously optimize client journeys
• Collaborate with external partners and third parties to develop and execute client recruitment activations.
5. Digital & Performance Marketing
• Manage digital channels including paid media (e.g., Kakao, Naver), social platforms, and partnerships
• Optimize campaigns using data-driven insights and performance tracking
• Collaborate with agencies and DMP partners to refine targeting and improve ROI
• Ensure digital presence reflects brand positioning while driving measurable outcomes
6. Cross-functional Collaboration
• Act as the key interface between Korea market, regional teams, and HQ for all marketing-related topics
• Support boutiques with tools, training, and activation ideas
• Align closely with sales teams to ensure marketing initiatives translate into commercial results
7. Visual Merchandising (VM)
• Oversee visual merchandising strategy and execution across all boutiques, ensuring alignment with global guidelines and local relevance
• Collaborate with HQ and regional VM teams to adapt campaigns and product presentations to the Korean market
• Ensure consistency and excellence in boutique presentation, window displays, and in-store storytelling
• Support product launches and key activations through impactful VM implementation
• Work closely with boutique teams to maintain high VM standards and elevate overall client experience
Profile & Qualifications
Experience:
• 7+ years in marketing/communications within luxury, fashion, watch, jewelry, or high-end lifestyle industries
• Proven track record of leading integrated marketing functions
Strategic Capability:
• Strong ability to translate business objectives into actionable marketing strategies
• Experience managing full-funnel marketing
Execution Excellence:
• Hands-on mindset with the ability to execute while maintaining strategic oversight
• Strong project management and organizational skills
Client-Centric Mindset:
• Deep understanding of HNW/VIC client expectations
• Experience in CRM-driven environments preferred
Communication Skills:
• Excellent verbal and written communication in Korean and English
• Ability to represent the brand with authority and credibility
Leadership & Autonomy:
• Self-driven, proactive, and capable of operating independently in a lean organization
• Strong stakeholder management across local and HQ environments
