Reference code: JR127862
The story of Cartier is founded on curiosity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 10,000+ colleagues of more than 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity and innovation.
KEY RESPONSIBILITIES
Key responsibility 1: Media planning
- Lead and Monitor the Paid Planning and Execution for digital & non-digital.
- Control & Management of annual media budget
- Oversee SEM activities inline with other promotional activities partnering E-comm team.
- Assist the Owned Planning mainly LINE communication.
- Strong Communication and negotiation towards HQ various teams (Media, Contents, Digital).
- Timely Reporting & Analysis towards local Management team & HQ.
- Support or collaborate with Consumer insight team to build consumer centric marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data.
- Deliver logical documentation and presentations of results and insights to HQ and local management.
Key responsibility 2: Lead for Data & Tools Management
- Proactively analyse data (Google Analytics, Global Media Dashboard, etc) to pursue market /client understanding and reporting to HQ and local management.
- Stay attentive on competitive landscape, especially on digital movements in the market and actively share and use such information to discuss further opportunities.
Key responsibility 3: Team building/ work as One-Team
- Maximize a teambuilding/ way of working and development of own leadership culture, cross collaboration with others.
- Respect manner of working, feedback culture and timely communication.
- Agility to closely cross-work with various related teams/departments
- Agility to build good relationship with media society/suppliers/productions.
- Lead (for assigned projects) and contribute to various projects in the company.
- Solid relationship with HQ counterparts.
- Develop the junior members to stretch their potential.
- Exercise positive leadership, while being a highly motivated hands-on player at the same time.
Key responsibility 4 : Budget Management
- Track and manage media budget by projects, channels, and category for A&P control stakeholders in a timely manner.
- Support senior media manager to develop annual marketing budget plan, review monthly and manage it on a day-to-day basis.
Required experience:
- 5-7+ years’ experience in communication/agency in consumer products, retail business, or luxury category.
- Business level of both Japanese and English.
- Experience and have knowledge of digital marketing in luxury category.
- Experience in luxury brand business a plus.
Technical skills / abilities:
- Deep understanding of all media nature both traditional and digital/social.
- Knowledge of Google Analytics/other analysis tools.
- Good communicator and articulates his/her thoughts clearly.
- Presentation skills.
- Capable of handling multiple and fast-paced tasks, with a strong sense of ownership.
- Native fluency in Japanese and business fluency in English (Both in writing and speaking).
- Solid strategic thinking, integrating both qualitative and quantitative perspective.
- Market research experiences a plus.
- Owned media account management including LINE a plus.
Personal skills
The successful candidate will have the following personal qualities:
- Growth Mindset.
- Open, flexible, and adaptable.
- Respect to the company/department/team culture.
- Being innovative and embraces new challenge.
- A team player.
- Result-oriented.
- Creativity & “Think out of box” mind.
- Analytic mind and strong sensibility towards numbers.
- Professionally and personally mature person, with high interpersonal communication skills.
