Reference code: JR129214
Since its creation in 1952 by Gaby Aghion, Parisian Maison, Chloé, has championed a vision of liberated and free femininity. Driven by a desire to challenge the rigid codes and silhouettes of 1950s haute couture, Gaby Aghion defined an elevated, accessible and vibrant perspective on fashion. One that could accompany women in their newly freer daily lives, allowing for freedom of movement.
From its beginnings, Chloé has distinguished itself through a culture of collaboration, consistently showcasing new talents including Karl Lagerfeld, Stella McCartney, Phoebe Philo, and Clare Waight Keller. At the heart of this collaborative creativity is a desire to bring together the Maison values and savoir-faire, to cultivate a Youthful Spirit and a sense of Freedom, Optimism, Collective and Authenticity. To this day, these are our core values which inspire every member of the Chloé Maison.
Under the current creative direction of Chemena Kamali, the Maison is writing a new chapter in its history. True to Gaby Aghion's legacy, we place our clients at the heart of everything we undertake, whether through the quality of our creations or the attention paid to their experience with the Maison, which aims to be unique and memorable.
YOUR MISSION:
The Managing Director Europe is responsible for the development and performance of Chloé in Europe. In line with Chloé’s global strategy, the successful candidate will accelerate business growth, brand visibility and desirability, build a strong retail driven culture and attract and develop local clientele.
She/He is the Maison’s ambassador and represents Chloé with clients, partners and press. She/he will build a winning team and organization and partner effciciently with Maison headquarter and Richemont local support functions.
HOW WILL YOU MAKE AN IMPACT?
- Commercial
Determine appropriate strategies for the sales & distribution of Chloé in Europe in line with the Maison’s global strategy
Ensure maison is gaining market share and identify new opportunities to pursue brand elevation strategy
Create the annual and seasonal sales plan with full accountability for reaching its objectives across all channels
Establish KPI’s and targets for the retail and wholesale
Develop a strong client portofolio and ensure highest level of service
Ensure Maison standarts and policies are repected
Monitor and take actions in response to competitive activity
Collaborate with Richemont teams regarding Real Estate topics
- Client
Set in line with head quarters a solid client strategy for each level of the client pyramid:
Explorer, through recruitment of new clients
Repeaters define strong clienteling campaign and develop appointment culture to build forever Chloe clients,
VIC recruit and curate this crucial segment to be 30% of the total business
- Marketing & Communication
Definition of the communication strategy and supervision of its operational implementation
Developp a solid client activation and retail animation program in line with defined buget and ressources
Ensure proper visual merchandising guidelines’ implementation as per brand guidelines
Representation of the brand during press, PR and events
- Merchandising
Build solid buying strategy in collaboration with the HQ team and in line with market needs
Keep sell through efficiency top of mind and bet on business potential
- HR
Participate in recruiting, hiring, onboarding and developing team members for long term success and positive contribution to the Maison development
Conduct annual appraisals, set quantitative & qualitative KPIs
Demonstrate leadership and grow people engagement
Define development plans
- Finance
Directly responsible for the local brand P&L
Prepare seasonal and annual budgets and forecast according to brand and Richemont guidelines
Prepare updates as needed and keep brand appraised of sales in the region and significant
market trends
Accountable for the A/R follow-up and clearance
Manage retail leases and retail operating costs
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
Education: Master degree in Management or business administration
Required experience: Minimum 10 years in the luxury fashion industry; P&L responsibility in a retail and omnichannel environment
Skills:
Deep understanding of the European market
Entreprenarial and client oriented, capability to identify business opportunities
Strategic mindset capable of initiating and leading transformation
Caring and demanding leader
Excellent communication skills and use to work in a matrix organisation
Strong fashion flair, affinity for luxury
Languages: English is mandatory.
French and/or Italian are appreciated
