Reference code: JR129474
Surrounded by his family and guided by his strong entrepreneurial mindset, Georges-Edouard Piaget decided, in 1874, to create a watchmaking workshop in La Côte-aux-Fées, a small village in the middle of the Swiss mountains of the Jura.
Since that day, Piaget has pushed the limits to “do what has never been done before” and crafts sophisticated and flamboyant watches and jewellery creations.
Within the walls of our Ateliers de l’Extraordinaire, our master artisans continue to harness rare skills that have been preserved and perfected from generation to generation.
Today, Piaget’s exceptional craftsmanship is celebrated worldwide, supported by a strong global presence and a dedicated network of client support and retail colleagues who bring the spirit of our Maison to life every day.
HOW WILL YOU MAKE AN IMPACT?
Piaget is actively seeking a bright and enthusiastic Press & Public Relations Project Manager to join the team and make the Maison shine. You will play an essential role in supporting the creation of the press, celebrities and influencers strategy at the International Level for the Maison. You will also be instrumental in generating maximum brand exposure both offline and online.
Key Responsibilities:
- Celebrity & Influencer Strategy: You will contribute to the development and implementation of our Maison’s Celebrity and Influencer strategy. This includes as well supporting local strategies in collaboration with our subsidiaries. You will manage ongoing communications and relationships with talent and influencers, ensuring positive experiences and effective collaboration.
- Project Management: You will lead the end-to-end planning, execution, and monitoring of PR campaigns and projects, ensuring they are delivered on time, within budget, and meet strategic objectives. You will oversee the creation and distribution of content by talent and influencers, ensuring brand messaging consistency and quality. You will manage the logistics for celebrity and influencer participation in events, ensuring a smooth and successful experience.
- Analytics & Reporting: You will analyze campaign performance using relevant metrics (e.g., reach, engagement, sentiment, media value, ROI) and prepare detailed post-campaign reports and presentations, providing insights and recommendations for future strategies.
- Risk & Crisis Management: Support identifying potential communication bottlenecks and structuring response strategies to protect the brand's reputation.
- Budget: You will manage project budgets, track expenses, and ensure cost-effective utilization of resources for talent and influencer engagements and maintain accurate supplier documentation.
- Compliance & Best Practices: You will stay abreast of industry trends, best practices, and regulatory changes in influencer marketing and PR. You will negotiate contracts, terms, and deliverables with talent, influencers, and their representatives, ensuring compliance with legal and brand guidelines. You will also ensure all talent and influencer activities comply with relevant advertising standards, disclosure requirements, and guidelines.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- A minimum of 5 years of experience in PR within the luxury industry.
- Strong communication skills, both written and oral, coupled with a genuine passion for communication and creativity, and the ability to develop creative initiatives to achieve exceptional results.
- Dynamic with a collaborative approach, demonstrating proven experience with cross-functional collaboration and partnering with various departments (e.g., events, marketing, product marketing).
- Ability to work in a fast-paced environment, meeting tight deadlines.
- Excellent prioritizing, time management, and strong organizational skills.
- ROI oriented with strong analytical and reporting capabilities.
- PR legal skills to manage endorsement contracts with the legal department.
- Mandatory understanding of the Social Media and Media landscape.
- Proficiency in computer skills including Outlook, Excel, PowerPoint, and Teams.
- Fluent in English.
STILL WONDERING WHY YOU SHOULD APPLY?
- A Welcoming Team: Join our friendly, open-minded, and talented team, where your skills will be valued and your contributions will make a real difference.
- Dynamic and Engaging Work: Experience daily activities that are interesting, challenging, and diverse, keeping you engaged and motivated.
- Investment in Your Growth: We are passionate about developing our people, and you will have access to various training and development opportunities to enhance your skills and advance your career.
The Piaget culture of encouraging Extra-Care, fostering Mastery and bringing out the Extraordinary in our people, means that we will always go further, doing “what has never been done before”. Together. If you want to become a part of it do not hesitate to apply!
