Reference code: JR129560
Surrounded by his family and guided by his strong entrepreneurial mindset, Georges-Edouard Piaget decided, in 1874, to create a watchmaking workshop in La Côte-aux-Fées, a small village in the middle of the Swiss mountains of the Jura.
Since that day, Piaget has pushed the limits to “do what has never been done before” and crafts sophisticated and flamboyant watches and jewellery creations.
Within the walls of our Ateliers de l’Extraordinaire, our master artisans continue to harness rare skills that have been preserved and perfected from generation to generation.
Today, Piaget’s exceptional craftsmanship is celebrated worldwide, supported by a strong global presence and a dedicated network of client support and retail colleagues who bring the spirit of our Maison to life every day.
Always do better than necessary is not only our founder’s motto; it is also the mindset that drives us every day to do what has never been done before!
Have you ever thought about becoming a member of the Piaget Family?
MISSION
Partner to Develop and execute the Marketing strategy for the Maison in Australia & New Zealand by implementing the global brand and marketing strategy on national level to best support Oceania sales.
RESPONSIBILITIES
Partner to develop and implement Marketing plan
- Adapt the global marketing plan to national level
- Create & implement marketing plan including media, pr, events, client, VM, E-business, Training & Digital.
- Partner with Regional Marketing, Client & Communications Director to strategize, plan & execute the marketing activities and client initiatives
- Report the status on regular basis & control the costs with validation from the regional marketing Director and local brand Director
Lead brand awareness and desirability across channels
- Partner with Regional Marketing Director to plan year out Press launches identifying best strategy to maximize share of voice in the market.
- Drive PR strategy pushing out all global campaigns & launches to increase brand awareness of Piaget in Oceania region.
- Manage local PR agency to support meeting PR KPIs
- Manage and maintain relationships with editors, KOLs, and other people of influence suitable to Piaget
- Manage relationships with publishers to ensure maximum coverage with organic and paid negotiations.
- Manage local brand events to drive share of voice, image elevation and sales ROI across distribution channels
Drive New Client Acquisition & Better Client Experience
- Partner with Regional Client team to identify target clients for each initiative and required supporting assets
- Identify likeminded brands to partner with to support client acquisition
- Manage and execute in boutique activations to support local business needs while aligning with global branding (in partnership with Regional VM & Events Manager)
Execute VM for boutiques according to shared strategy
- Partner with the VM & Events Manager to ensure boutiques have all elements required for each seasonal animation
- Ensure all visual elements of the boutiques are meeting Piaget quality standards.
- Manage seasonal execution of florals for store
- Partner with VM & Events Manager to extend lifetime of each VM element, managing the budget carefully.
Partner with region to Define the Digital strategy
- Implement the online marketing strategy for Piaget. Plan and perform digital multichannel marketing campaigns to drive sales and awareness.
- Brief and manage the media agency to deliver a 360°, ROI-oriented digital media plan, aiming at increasing sales, traffic and awareness.
- Create monthly and quarterly reports on the digital business, including sales and marketing analytics, updates on the online marketing channels, customer behavior, product performance and conversions, promotion impact, industry & competitor trends
THE EXCEPTIONAL SKILLS WE ARE LOOKING FOR
- Successful direct and transversal management skills
- Good communication skills and perfect presentation to act as an ambassador towards our partners and clients
- Team player, creative and positive spirit
- Good analytical skills to evaluate business performance and derive marketing actions
- Organized and multi-tasking
- Proficient English, another language is a plus.
- Master degree (Business administration, Marketing)
- +3 years experience in management in the luxury goods industry
- +2 years experience in Digital. E-commerce launch experience would be a plus
- Experience in marketing with trade Retail marketing experience.
THE INTERVIEW PROCESS
- Step 1: Submit your application!
- Step 2: If your profile aligns, you will received a call from our TA team
- Step 3: Following a successful screening, you will be invited to an in-person interview with our Managing Director for Oceania & HR Manager where you will have the opportunity to learn more about the Maison and Richemont Oceania
- Step 4: If proceeding beyond the local team you will be invited to online meetings with our Regional and HQ teams
- Step 5: With successful interviews completed, and contingent upon successful pre-employment checks, you will begin your journey with us.
The Piaget sense of daring, shared joy, and freedom, means that we will always strive to go further as we are currently expanding the horizons of our Boutique in Sydney. So if you want Piaget to become your “Sunny Side of Life”, do not hesitate to apply!
