Reference code: JR129795
Who are we?
A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment.
Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise. At Van Cleef & Arpels you will be surrounded by passionate experts and will contribute to many new projects which allows our Maison to regularly reinvent itself.
At Van Cleef & Arpels, we are proud to hire talents from many different backgrounds and experiences. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence.
The Web & eMerchandising Project Manager pilots the implementation and execution of the Maison’s digital and eCommerce strategy locally, with the objective of driving online sales growth, website performance, customer experience, and product visibility across the region.
HOW WILL YOU MAKE AN IMPACT?
Web boutique management
•Analyze & understand in detail local performances on all key KPIs – traffic sources, conversion rate, average basket, return rate, acquisition, …
• Understand performances vs local animation plan & provide insights to management
• Challenge performances & propose action plans to improve business and website performance
• Monitor website functionality and customer journey to ensure optimal online experience and business continuity
• Work closely with HQ and Digital teams to identify opportunities to improve website performance, conversion, and user experience
• Coordinate with Operations team on all tools and improvements (packaging, new features…) needed vs business development / orders
• Coordinate with CRC manager on all topics impacting both business, insights….
• Work closely with HQ teams and external partners to support organic growth initiatives including SEO and website visibility optimization
• Conduct digital and competitive watch to identify innovations, trends, and best practices for the Maison website
Drive collaboration with Media, CRM & Digital Identity & HQ
• Collaborate pro-actively with Regional Media Manager to define the best activations to support online retail objectives, traffic acquisition, awareness and conversion
• Coordinate with internal and external stakeholders on automated communications related to abandoned basket journeys and product highlighting
• Coordinate with Digital Identity team and Marketing teams on website animation to assure products/home page are setup timely and activated in conjunction with Maison calendars and events
• Collaborate with HQ, Marketing, Media and Digital Teams to support key launches, commercial activations and customer engagement initiatives.
Local eMerchandising
• Monitor local product assortment on a day to day basis in line with Maison strategy to increase conversion, and overall consumer experience
• Implement the Inter e-merchandising strategy locally, in line with Inter guidelines and in coordination with internal teams (Marketing, Media, etc.) across 27 European markets
• Provide clear merchandising needs and visibility requirements (rankings, product pushes, etc.) for each key commercial animation
• Coordinate with HQ emerch team on local ranking (PLP), animations (Gift cards), search optimization, and other product selections (Cybba, HP)
• Analyze & understand specifically the global web product assortment & eMerchandising performances and propose action plans
• Collaborate with Marketing teams to adapt product visibility and assortment locally for each European market
• Support product launches, ensure strong online visibility and act as main point of contact for CRC with Training Manager during campaign launches
• Support test phases on projects and ensure proper follow-up and product performance analysis
Technology watch
• Stay informed on digital trends, eCommerce innovations, and customer experience developments to support continuous website improvment
• Analyze market & competitors to identify best practices & provide insights / recommendations to HQ / Region
Competences
• Fluency in English, other languages is a plus
• In-depth understanding of the digital customer journey and path to purchase
• Solid experience in eMerchandising is essential.
• Data driven mindset, analytical, problem-solving skills
• Proactive, results-oriented, and adaptable mindset with a 'can-do' attitude.
• Strong ability to collaborate effectively with cross-functional and international teams, demonstrating excellent communication and interpersonal skills.
• Experience within the Luxury, Retail, Tech, or Consulting industries, particularly with a focus on media/communication, is a significant advantage.
