Reference code: JR131040
We make hearts beat.
In our Maison, we wish to create a welcoming home and bespoke moments to reveal and empower femininity, and nurture a multicultural community of clients and talents, lasting through generations.
Since 1964, Alaïa is a Parisian Fashion Maison, with a Couture soul and a timeless sense of beauty.
Founded on the vision of Azzedine Alaïa, a legendary master of cut who changed the look of fashion in the 80’s with his sculptural silhouettes, the Maison continues to shape the future with the same passion and technical excellence.
Today, we perpetuate this quest for perfection and modernity. Through shape-driven creation and iconic knits sculpted on the body, we craft unique interpretations of the free beauty of women, guided by creativity, precision and a deep passion for arts.
Joining Alaïa means becoming part of a Maison where heritage, modernity and craftmanship come together to inspire, empower and create lasting impact.
Position Summary
The Retail Merchandiser for Korea is responsible for driving retail performance across the Korean market by managing assortment, buying activities, and in-season optimization for four retail stores. This role leverages Anaplan for assortment & distribution, ensuring alignment with global merchandising strategy while adapting to local market needs.
Key Responsibilities
1. Merchandising Planning & Anaplan Management
Build and maintain seasonal assortment plans using Anaplan
Oversee Korea Open-to-Buy (OTB)
Lead overall strategic buying direction considering seasonal trend, performance and brand consistency; collaborate with global merchandising teams to align
Monitor performance versus plan and identify risks and opportunities
New launch merchandise and new store open preparations; plan delivery timeline, coordinate with VM and Retail teams, and manage HQ communication for smooth launch.
2. Buying & Assortment Management
Execute buying for four retail stores in Korea
Define store-level assortments based on client needs and store performance
VIC (special) order management
Ensure optimal product mix across categories (RTW, accessories, etc.)
Participate in seasonal buying sessions with global teams
Adjust buys based on market feedback and sales trends
Communicate with stores to collect feedback for new collections
Analyze sell-through data by category and door, prepare performance summaries
3. In-Season Management
Provide weekly and monthly sales analysis and recommendations
Monitor sell-through, product performance and management stock levels
Identify best-sellers and slow movers and propose actions
Manage and implement pricing and price change adjustment
Manage stock allocation and optimize replenishment across stores
Plan and manage for Sale, FFS, Staff sale; prepare sale list, execution and summarize performance
Season map book creation
Old stock management; plan and proceed return process based on the HQ approval. Analyze EOS performance and summarize
Shipment control; monitor and communicate for regular shipment status, handle delivery issues
4. Retail Performance & Store Partnership
Partner closely with store managers to understand local needs
Provide product training, VM traning and merchandising guidance when needed
Support store teams with product knowledge and storytelling
Ensure alignment between merchandising strategy and retail execution
5. Reporting & Analysis
Prepare weekly KPI tracking (sales, sell-through, stock, WOS)
Deliver insights on business drivers and client demand
Analyze market trends and competitor landscape
Prepare business review
6. Cross-functional Collaboration
Work closely with Supply Chain, Central Merch, and VM teams
Coordinate with logistics for product deliveries and transfers
Partner with finance on budget follow-up and performance tracking
Work closely with Marketing to ensure relevant planning and event execution
Wholesale overview – management on strategic order handling, pricing and delivery etc.
Profile
Strong analytical skills
Proficiency in Anaplan (SAP) would be a plus
Over 7-8Y Experience in retail merchandising or buying in luxury fashion
Excellent understanding of retail KPIs
Strong communication and stakeholder management skills
Detail-oriented and business-driven mindset
Fluent in English
