Reference code: JR131183
Surrounded by his family and guided by his strong entrepreneurial mindset, Georges-Edouard Piaget decided, in 1874, to create a watchmaking workshop in La Côte-aux-Fées, a small village in the middle of the Swiss mountains of the Jura.
Since that day, Piaget has pushed the limits to “do what has never been done before” and crafts sophisticated and flamboyant watches and jewellery creations.
Within the walls of our Ateliers de l’Extraordinaire, our master artisans continue to harness rare skills that have been preserved and perfected from generation to generation.
Today, Piaget’s exceptional craftsmanship is celebrated worldwide, supported by a strong global presence and a dedicated network of client support and retail colleagues who bring the spirit of our Maison to life every day.
Media Strategy & Planning, Budget & Agency Management
- Support the development and execution of annual media strategies across the MEIA region, in alignment with global and regional brand objectives.
- Contribute to the definition of campaign objectives, target audiences, channel strategies, KPIs, and investment plans.
- Monitor media budgets across social, digital, print, and out-of-home channels, ensuring efficient allocation of resources and adherence to approved budgets.
- Track spending and campaign performance to identify optimization opportunities and maximize return on investment
- Coordinate relationships with agency partners and ensure timely delivery of all campaign assets and deliverables
Campaign Development & Execution
- Lead the briefing process with the media agency in collaboration with the media HQ team for annual planning as well as campaign-specific activations. (Develop clear briefs incorporating campaign objectives, target audiences, key messages, budgets, timelines, and learnings from previous campaigns.)
- Review and challenge agency recommendations, media plans, content proposals, and performance reports to ensure alignment with business objectives and brand standards.
- Oversee asset adaptation, local content production, approval processes, and campaign implementation to ensure consistency with Piaget’s brand guidelines.
- Coordinate the deployment of campaigns across social, digital, print, and out-of-home channels.
- Ensure seamless collaboration between HQ teams, agencies, regional stakeholders, and media partners throughout the campaign lifecycle.
360° communication oversight
- Support head of communication in driving 360 amplifications of key business initiatives, including major brand campaigns, High Jeweler events, boutique openings, and other product launches, events and cultural moments.
Performance Analysis & Market Intelligence
- Consolidate and analyze campaign performance across all media channels.
- Translate data and insights into actionable recommendations to continuously improve media effectiveness and future campaign planning.
- Monitor industry trends, competitor activity, and media best practices to identify new opportunities and drive innovation.
- Share regular performance updates and recommendations with regional and HQ stakeholders.
