Reference code: JR131467
Richemont owns some of the world’s leading luxury goods Maisons, with particular strengths in jewellery, fine watches and premium accessories. Each Maison represents a proud tradition of style, quality and craftsmanship and Richemont seeks to preserve the heritage and identity of each of its Maisons. At the same time, we are committed to innovation and designing new products which are in keeping with our Maisons’ values, through a process of continuous creativity.
CONTEXT
What is Enquirus? www.enquirus.com is the largest free lost and stolen watch and jewellery database in the world, a global, secure platform to protect and store information about your watches and jewellery.
What does it do? Enquirus allows users to
- Register and securely store essential watch and jewellery information
- Declare stolen watches and jewellery products with a police report
- Search and check if a product is stolen
Enquirus creates a community of law enforcement, manufacturers, retailers, insurers, and owners enabling them to upload, search, and share critical information about lost and stolen items thus helping tackle watch and jewellery theft.
Incubated within Richemont, Enquirus has been build by the industry and for the industry, promoting neutrality amongst all its stakeholders. It is created to help tackle watch and jewellery crime.
HOW WILL YOU MAKE AN IMPACT?
Enquirus Communication Project Manager for Enquirus will be instrumental in elevating the platform's global visibility and driving its adoption as the industry standard, with a strong emphasis on strategic communications and marketing. This role is responsible for developing and executing comprehensive communication strategies, overseeing all digital marketing initiatives, and coordinating internal and external messaging to effectively articulate Enquirus' unique value proposition. While also fostering key relationships with Pre-owned partners, Watch Repairs Centers, and retailers, the primary focus will be on enhancing Enquirus' brand presence, ensuring consistent and impactful stakeholder engagement, and ultimately scaling the platform's reach through expert communication.
Key Responsibilities:
Communications & Marketing :
- Lead the development and execution of a comprehensive communication plan and content strategy, including conducting thorough audience analysis to identify and segment key audiences (e.g., pre-owned partners, Watch Repairs Centres, external Maisons, law enforcement, end-users, internal Richemont stakeholders, PR team, media).
- Define core messaging and value proposition for each audience segment, developing consistent core messages, taglines, and elevator pitches that highlight benefits and address audience needs.
- Ensure all communication material and messaging are aligned and agreed with the Enquirus Management's objectives, ensuring messaging aligns with overall brand values and Enquirus' mission.
- Coordinate all internal and external communications requests, liaising with internal experts (e.g., legal), and external specialists/agencies (e.g., for digital marketing, content creation).
- Adapt and update website content, working with the Enquirus teams develop email campaigns, and prepare media toolkits to effectively communicate Enquirus' value proposition to partners.
- Establish clear communication guidelines and tone of voice for all Enquirus communications (e.g., authoritative, helpful, secure, innovative), and develop guidelines for visual identity, logo usage, and brand representation to ensure consistency across all materials.
- Define communication channels and distribution strategy, determining the most effective channels for reaching each audience segment (e.g., Enquirus website, dedicated partner portals, email newsletters, social media platforms, industry events, press releases) and outlining how content will be distributed and promoted.
- Inventory existing communication assets and identify gaps, reviewing all current communication materials (website content, brochures, presentations, social media posts, email templates) and conducting a gap analysis.
- Establish clear approval processes for reviewing and approving all communication materials before publication, involving relevant stakeholders (e.g., Enquirus Management, Legal, PR).
Digital Marketing Oversight (SEO/SEA):
- Oversee the comprehensive SEO/SEA strategy development, implementation, and performance tracking to optimize platform visibility and user acquisition for both end clients and partners.
- Monitor key performance indicators (KPIs) for digital marketing initiatives and analyse results for continuous improvement and strategic adjustments.
Partnership Management of Pre-owned partners and Retailers:
- Lead the onboarding process for external partners (Pre-owned retailers, Watch Repairs Centres, and Auction houses), ensuring successful integration, including managing API usage and agreement terms.
- Serve as the primary point of contact for these partners, managing inquiries (including communication/logo use) and fostering initial relationships.
- Develop and refine strategies for engaging with new retail partners, contributing to the development and execution of strategies for new and ongoing partnerships.
- Create a plan for information dissemination to smaller Pre-owned retailers.
- Collaborate with the Enquirus Product Owner to manage new requirements stemming from partner feedback.
Event Management:
- Manage the planning and execution of Enquirus’ participation in key industry events (e.g., Watches & Wonders).
Team Support and Collaboration:
- Provide backup support for the Operation Project Manager regarding CRC Management during absences.
- Work with the team to build Enquirus into the industry standard.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- Min 7 years of experience in Communication/Marketing/Project Management
- Excellent communication and interpersonal skills
- Strong organizational and time management skills
- Ability to prioritize and manage multiple tasks
- Strong problem-solving skills
- MS Office and a high level of Excel knowledge
- Ability to work independently and as part of a team
- Excellent written and spoken communication skills in English and other languages are a plus.
HOW DO WE KEEP YOU SMILING?
The Enquirus team operates as a cohesive unit, collaborating with both internal Richemont colleagues and external partners to enhance the scope and advantages of Enquirus for the entire industry. We prioritise solidarity, collegiality, loyalty, and autonomy, while simultaneously promoting empathy, courage, curiosity, humility, and integrity.
