Reference code: JR132311
We make hearts beat.
In our Maison, we wish to create a welcoming home and bespoke moments to reveal and empower femininity, and nurture a multicultural community of clients and talents, lasting through generations.
Since 1964, Alaïa is a Parisian Fashion Maison, with a Couture soul and a timeless sense of beauty.
Founded on the vision of Azzedine Alaïa, a legendary master of cut who changed the look of fashion in the 80’s with his sculptural silhouettes, the Maison continues to shape the future with the same passion and technical excellence.
Today, we perpetuate this quest for perfection and modernity. Through shape-driven creation and iconic knits sculpted on the body, we craft unique interpretations of the free beauty of women, guided by creativity, precision and a deep passion for arts.
Joining Alaïa means becoming part of a Maison where heritage, modernity and craftmanship come together to inspire, empower and create lasting impact.
HOW WILL YOU MAKE AN IMPACT?
As an ambassador of Alaïa, the Store Director embodies the image and values of the Maison. You are responsible for inspiring and developing your team to deliver exceptional client experiences, meet quantitative and qualitative objectives, and ensure the boutique’s growth and success. A strategic thinker with strong leadership and business acumen, you will oversee all aspects of the boutique’s operations, team development, and client engagement.
Sales and Business Development
Drive boutique sales to consistently meet or exceed monthly and annual targets.
Identify growth opportunities and implement business action plans to boost performance.
Build and develop a strong network of corporate partners and business contributors to enhance visibility and sales.
Lead by example on the sales floor, managing client relationships personally while motivating the team to focus on client development and retention.
Client Experience and Clienteling
Elevate the in-store experience through exceptional client service, ensuring alignment with the Maison’s values and vision.
Lead and coach the team on the Alaïa selling ceremony, providing continuous feedback to optimize service delivery.
Champion clienteling activities, shifting the focus from walk-in customers to proactive client engagement and relationship-building.
Leverage clienteling tools to achieve client retention, recruitment, and reactivation targets.
Team Management and People Development
Recruit, train, and develop a high-performing team to deliver best-in-class service and sales results.
Delegate operations activities and establish clear responsibilities within the team
Communicate and motivate the team around the strategy and vision of the Maison and their collective and individual contributions.
Conduct regular team meetings and individual performance reviews, identifying development opportunities and creating robust action plans for growth.
Recognize and reward achievements while addressing areas for improvement through coaching and feedback.
Create a business-oriented approach and positive mindset in the boutique through team builder and supportive environment.
Operations and Administration
Ensure compliance with the Maison’s policies, procedures, and brand standards, maintaining a flawless boutique environment.
Supervise boutique operations, including inventory, payroll and back-office tasks, to ensure efficiency and accuracy.
Monitor and maintain visual merchandising standards, ensuring alignment with the brand image.
Guarantee the boutique’s maintenance and upkeep (lighting, furniture, etc.) in accordance with the Maison’s standards.
Market Awareness and Strategic Initiatives
Stay informed about competitors’ activities and trends in the luxury fashion market to provide actionable insights.
Develop partnerships with key stakeholders and participate in local events to strengthen the boutique’s presence.
Align local strategies with the Maison’s overall goals to ensure consistency and sustainable growth.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
Strong experience in luxury retail, with a strong track record in sales, client development, and team management.
Leadership: Dynamic and inspiring leader with the ability to build and motivate high-performing teams.
Business Acumen: Strategic thinker with excellent analytical skills and the ability to develop and execute long-term visions.
Client Focus: Expertise in delivering elevated client experiences and building long-lasting relationships.
Market Knowledge: Solid understanding of the luxury fashion market and client behavior, particularly in international contexts.
Language Skills: Fluency in English is essential; additional languages are a plus.
WHAT MAKES OUR GROUP DIFFERENT?
Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.
We value freedom, collegiality, loyalty, and solidarity
We foster empathy, curiosity, courage, humility, and integrity
We care for the world we live in
YOUR JOURNEY WITH US:
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:
Initial screening call with Richemont Talent Team
Interview with the Hiring Manager – Retail Area Manager for Alaia
Interview with the Head of HR for Alaia (UK & International)

