Reference code: JR132561
KEY RESPONSIBILITES
1.Integrated Marketing Planning & Coordination
- Support development and coordination of integrated regional MCC strategic plans, ensuring alignment with global priorities, regional business objectives and local market requirements.
- Translate regional strategic priorities into structured planning frameworks, timelines, deliverables and measurable success indicators
- Support the development and maintenance of the regional 3–5-year strategic roadmap through planning coordination, progress tracking and cross-functional consolidation.
- Coordinate the regional MCC activation calendar, ensuring visibility, prioritization and alignment across functions and markets
- Prepare executive planning materials, strategic presentations and business updates to support regional leadership and decision-making
- Support local markets in adapting regional frameworks and planning processes while ensuring consistency with regional objectives
2.Regional A&P Budget Planning and Governance
- Coordinate regional A&P planning cycle, supporting budget allocation, investment prioritization and annual planning processes
- Consolidate budget proposals, prepare supporting justifications and coordinate submissions to Central Budget Planning, ensuring alignment with regional priorities
- Maintain governance processes and reporting mechanisms to support investment discipline, budget transparency and planning consistency
- Monitor budget utilization across projects and functions, prepare regular budget reviews, and coordinate reporting for Regional Exco, Headquarters and Finance stakeholders
3.Business Analysis and Strategic Support
- Consolidate business, clients and market analyses to support regional strategic planning and business reviews
- Partner with MCC and Commercial teams to identify market trends, opportunities and performance insights through client, sales and product analysis
- Coordinate the annual Competitor Intelligence Report by consolidating marketing insights, competitive benchmarking and industry developments to support strategic recommendations
- Monitor brand performance and key market indicators to support regional planning priorities
4.Performance Monitoring and Reporting
- Support the implementation and maintenance of performance frameworks for regional Marketing, Communications and Client Experience initiatives
- Contribute to the continuous improvement and digitalization of planning, reporting and performance tracking processes
- Monitor business performance against KPI and objectives, consolidate results and highlight risks, opportunities and areas requiring management attention
- Prepare performance dashboards, executive reviews and analytical reports to facilitate data-driven decision-making
5.MCC Development and Market Intelligence
- Continuously monitor industry trends, consumer behavior and emerging innovations to identify relevant insights that support regional planning and business development
- Contribute to the continuous enhancement of planning methodologies, tools and best practices across the regional MCC community
- Support regional marketing initiatives and coordination of landlord implementation plans with Client Activation and Commercial teams
6.Cross-Functional Collaboration & Planning Alignment
- Act as the regional planning coordinator across Central teams, local markets, Retail, Commercial and Product Merchandising to facilitate alignment and effective execution of regional priorities
- Coordinate with cross-functional teams, including Client Insights, CRM, Digital, Communications and Events, to ensure integrated planning and timely delivery of key initiatives
Qualifications:
- Education: Bachelor’s degree in marketing, Communications, Business Administration, or a related field
- Experience: Minimum of 8+ years of experience of business planning, consulting, or regional marketing leadership.
- Experience in luxury, beauty, premium retail or customer-centric industries strongly preferred
- Proven track record of successfully developing and implementing integrated strategic plans and cross-functional leadership that drive brand equity, client engagement, and business growth across multiple markets.
- Demonstrated experience in A&P budget management, allocation, and financial reporting at a regional level.
- Deep understanding of luxury consumer mindset, market dynamics, and competitive landscape across North Asia.
- Experience with strategic planning methodologies, market research techniques, and performance measurement frameworks.
- Strong analytical skills with experience in business intelligence, data interpretation, and translating complex data into actionable strategies. Advanced Excel and Powerpoint.
- Language Skills: Fluency in English is mandatory. Proficiency in the Mandarin Chinese and Cantonese is highly advantageous for effective communication and market understanding of the various markets in the region.
Core Competencies & Skills:
- Exceptional analytical and problem-solving skills, with meticulous attention to detail and accuracy.
- Strong strategic thinking and the ability to connect granular data points to broader business objectives and market trends.
- Excellent communication and presentation skills, with the ability to articulate complex insights clearly and persuasively to both technical and non-technical audiences, including senior leadership.
- Proactive, intellectually curious, and results-oriented mindset, with a passion for uncovering insights and driving impact.
- Ability to work independently, manage multiple analytical projects simultaneously, and thrive in a fast-paced, regional environment.
- Strong interpersonal skills and the ability to build collaborative relationships with cross-functional teams across different markets.
- A genuine passion for luxury brands and a deep understanding of discerning consumer behavior.
- Cultural Awareness: Sensitivity to regional cultural nuances and their impact on luxury consumers.
- Adaptability: Ability to thrive in a fast-paced, dynamic, and complex international environment.
- Strong collaborative spirit to work effectively within cross-functional teams.
- Flexibility to travel as required within the designated region.

