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Deputy Boutique Manager

  • Commercial
  • London, GB
  • Permanent
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Reference code: JR134114

Surrounded by his family and guided by his strong entrepreneurial mindset, Georges-Edouard Piaget decided, in 1874, to create a watchmaking workshop in La Côte-aux-Fées, a small village in the middle of the Swiss mountains of the Jura.

Since that day, Piaget has pushed the limits to “do what has never been done before” and crafts sophisticated and flamboyant watches and jewellery creations.
Within the walls of our Ateliers de l’Extraordinaire, our master artisans continue to harness rare skills that have been preserved and perfected from generation to generation.

Today, Piaget’s exceptional craftsmanship is celebrated worldwide, supported by a strong global presence and a dedicated network of client support and retail colleagues who bring the spirit of our Maison to life every day.

 


YOUR MISSION:
The Deputy Boutique Manager supports the Boutique Manager in the successful leadership and day-to-day management of the Boutique, with responsibility across commercial performance, people management, client experience and Boutique operations. The Deputy Boutique Manager acts as a key member of the management team and assumes full day-to-day leadership in the Boutique Manager’s absence, ensuring continuity across commercial performance, people management, client experience and operational standards. The Deputy Boutique Manager maintains a strong presence on the sales floor, remaining personally client-facing and commercially active while supporting and coaching the team to achieve individual and Boutique objectives. The role also takes responsibility for the day-to-day coordination of Boutique operations, including retail operations, stock control, Health & Safety, security and after-sales, ensuring standards are consistently maintained.

HOW WILL YOU MAKE AN IMPACT?

Boutique Performance & Commercial Leadership

  • Support the Boutique Manager in monitoring sales targets and KPIs defined by the Maison and contribute to the implementation of annual and ongoing action plans.
  • Lead the sales floor by example, remaining personally client-facing and commercially active while supporting the team in achieving and exceeding individual and Boutique objectives.
  • Maintain a strong understanding of daily, weekly and monthly Boutique performance and identify commercial opportunities and areas requiring corrective action.
  • Provide regular reporting to the Boutique Manager covering sales, traffic, KPIs, client follow-up, missed sales, stock issues, Customer Service, discount and other relevant business indicators.
  • Produce analytical reports for the Boutique as required.
  • Ensure relevant Boutique communication and information is kept accurate and up to date.
  • Promote a commercially focused and positive mindset within the team through coaching, team engagement and regular performance discussion.

Client Experience

  • Act as an Ambassador for Piaget both inside and outside the Boutique.
  • Ensure the highest level of service and care is consistently provided to all clients and prospects, creating memorable and exceptional client experiences.
  • Lead by example in delivering the Piaget client experience and support the team in maintaining the highest standards of client service.
  • Handle Customer Service matters and client concerns with the highest level of professionalism, escalating significant or sensitive matters to the Boutique Manager where appropriate.
  • Ensure effective data capture and follow-up for clients, prospects, Customer Service cases and reservations.
  • Regularly monitor CRM activity and data quality across the team and use relevant insights to support daily briefings and commercial action.
  • Support the development and maintenance of strong local and international client relationships.
  • Confidently support VIC clients and complex or high-value transactions where required.

Team & Floor Leadership

  • Support the Boutique Manager in the day-to-day leadership and management of the Boutique team.
  • Assume full day-to-day leadership of the Boutique during the Boutique Manager’s absence, ensuring continuity across commercial performance, people management, client experience and operational standards.
  • Ensure effective daily floor management, including team organisation, client allocation, appointment preparation, breaks and resource planning according to business priorities.
  • Support and deliver daily Boutique briefings in line with Maison guidelines and take full ownership of briefings during the Boutique Manager’s absence.
  • Support the Boutique Manager in the annual performance management process, including objective and KPI setting, regular performance assessment and development planning.
  • Provide ongoing feedback and contribute to performance management where required.
  • Delegate operational responsibilities appropriately across the team, establishing clear ownership and accountability.
  • Support the implementation of commercial actions including challenges, incentives, client activations and Maison initiatives.
  • Ensure grooming, dress code and professional standards are consistently respected.

Events & Client Activations

  • Support the planning and execution of Boutique, Harrods and Maison client events and activations.
  • Ensure effective client targeting, appointment planning, team preparation and post-event follow-up.
  • Work with the Boutique Manager and team to maximise the commercial return and client development opportunities generated through events.
  • Support the team in identifying appropriate clients and prospects for relevant Boutique, Harrods and Maison initiatives.

Boutique Operations

  • Implement guidelines and direction set by the Boutique Manager and the Maison, ensuring full compliance with sales, financial, security and operational procedures.
  • Ensure excellence in Boutique operations, stock management, after-sales, cash desk, security and back-of-house standards, delegating appropriately across the team while retaining management oversight and accountability.
  • Ensure the Boutique checklist is fully implemented and Maison guidelines are consistently respected, including Visual Merchandising, catering and general Boutique presentation.
  • Support and coordinate CRM activities within the Boutique in line with Maison guidelines.
  • Monitor the quality and accuracy of client data across the team.
  • Ensure daily traffic is accurately recorded.
  • Ensure the Boutique is properly maintained, including lighting, furniture, fixtures and equipment, taking appropriate corrective action and escalating where required.
  • Ensure active implementation of and adherence to all Piaget and Richemont procedures, standards and policies.
  • Maintain strong operational discipline across all areas of the Boutique.
  • Identify operational risks or inefficiencies and raise appropriate recommendations to the Boutique Manager.

Stock Control & After-Sales

  • Maintain management oversight of Boutique stock in accordance with Piaget procedures and policies.
  • Ensure effective replenishment and stock availability to support commercial performance.
  • Maintain effective stock controls and ensure strong stock-record accuracy.
  • Take responsibility for designated stock categories where required, maintaining high standards and reporting any damage or discrepancies.
  • Ensure the condition and quality of all stock is regularly controlled, including scratches, movements and batteries for quartz watches.
  • Ensure all pieces are handled with exceptional care and maintained in perfect selling condition.
  • Ensure deliveries and stock transfers are processed efficiently and that the Boutique’s full product assortment is made readily available and accessible to clients.
  • Lead and coordinate daily and annual stock inventories.
  • Oversee inbound and outbound stock transfers and related documentation, packaging and follow-up.
  • Maintain oversight of the Boutique’s after-sales procedures, including faulty goods, returns and repairs.
  • Ensure safe, organised and secure stockroom and back-of-house standards.
  • Ensure required Boutique consumables, packaging, stationery and sales tools are appropriately maintained and replenished.
  • Communicate relevant stock issues to the Boutique Manager and Head Office.
  • Ensure the sales team is kept informed of relevant deliveries, stock movements and product availability.

Visual Merchandising

  • Ensure merchandise presentation consistently reflects Piaget Visual Merchandising standards.
  • Monitor the Boutique team to ensure products are correctly presented, handled and maintained.
  • Ensure the Boutique remains exceptionally well presented, clean and organised at all times.
  • Escalate any Visual Merchandising or Boutique presentation issues requiring corrective action.

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

  • A minimum of two to five years’ proven management experience within luxury retail or a high-level service environment, ideally within jewellery or watches.
  • Strong personal sales performance combined with proven people-management capability.
  • Demonstrable experience coaching, developing and performance-managing a team.
  • Strong CRM and clienteling capability, with a clear understanding of client development and retention.
  • Confidence managing VIC clients and complex or high-value transactions.
  • High operational discipline with strong attention to detail.
  • Proactive and able to anticipate Boutique, client and team requirements.
  • Excellent written and verbal communication skills.
  • Able to successfully manage multiple demands and competing priorities within a multinational business.
  • Able to manage projects and deliver objectives within required timescales.
  • Strong working knowledge of Microsoft Office; knowledge of SAP would be an advantage.
  • Excellent personal presentation and a strong understanding of the luxury environment.
  • Passionate about service, client experience and commercial performance.
  • Confident, credible and comfortable taking leadership responsibility.
  • Excellent interpersonal, communication, organisational and problem-solving skills.
  • Commercially minded with a proactive and solutions-focused approach.
  • Able to balance strong floor leadership with operational discipline.
  • Collaborative and supportive while maintaining clear accountability and management standards.
  • Able to remain professional, composed and effective under all circumstances.
  • Flexible and adaptable, with the ability to respond positively to changing business priorities.
  • A strong team player who leads by example and consistently represents the values and image of Piaget.
a close up of a ring

Piaget watches and jewellery: a legacy of excellence and mastery

Piaget is a renowned swiss watchmaker and jeweler well known for crafting exquisite timepieces and jewelry since 1874.

Find out more