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Senior Product Strategy Manager (100%)

  • Marketing
  • Schaffhausen, CH
  • Permanent
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Reference code: JR135089

We are makers. Thinkers. Strategists. Storytellers. For over 150 years, we’ve been shaped by tradition, powered by progress, and driven by people. Join us as we celebrate the legacy of craftsmanship and the future of watchmaking, where every tick resonates with the heartbeat of time itself. Wherever your path started, we care where you want to go. Whether in Schaffhausen or somewhere else in the world, engineer your next step with us.

To support our Product Strategy & Heritage Department we are looking for a


SENIOR PRODUCT STRATEGY MANAGER (100%)


Duration: Permanent
Start: January 2027


Build the future of timekeeping at IWC – As the Senior Product Strategy Manager you will drive the long-term vision for our iconic Ingenieur and Portugieser collections, while steering major strategic initiatives across the Maison’s overall product portfolio. Working at the heart of IWC’s product organization, you develop and execute long-term product strategies, translate market insights, customer expectations and the Maison’s product vision into compelling new watches. The position supervises a Product Strategy intern and reports directly to the Associate Director Product Strategy & Heritage. Partnering with key cross-functional departments within IWC, the role combines strategic thinking, creativity and a profound understanding of mechanical watchmaking to help define the next generation of IWC timepieces.

YOUR MISSION AT IWC.

Product Strategy & Portfolio Development

  • Develop and implement long-term product strategies for the Ingenieur and Portugieser collections, translating IWC’s product vision into concrete development roadmaps.
  • Drive strategic product development projects in close collaboration with Design, R&D, Operations, Marketing, Sales and Finance and lead major strategic initiatives across IWC’s overall product portfolio.
  • Identify new product opportunities through analysis of customer needs, market developments, competitors and emerging trends in the luxury watch industry.
  • Develop recommendations for product concepts, positioning, pricing and collection architecture to strengthen product desirability and commercial performance.
  • Analyze and monitor the performance of existing collections, identifying opportunities for portfolio optimization and future growth.
  • Prepare strategic product presentations and recommendations for senior management and Executive Committee decision meetings.
  • Contribute to the development and expansion of IWC’s female product offer.

Launch & Product Leadership

  • Develop 360° product launch strategies for new collections and novelties in collaboration with Marketing, Communications and Sales.
  • Ensure consistent product positioning, storytelling and messaging across all launch activities and product-related content.
  • Act as a product expert and ambassador for IWC, presenting new products and collections to international journalists, collectors, clients and other key stakeholders.
  • Support major international launches, events and product presentations.

Project Coordination & Mentoring

  • Coordinate cross-functional project teams, ensuring alignment and progress across product development and strategic initiatives.
  • Supervise and mentor the Product Strategy intern, providing guidance and supporting professional development.

HOW YOU BECOME PART OF THE JOURNEY.


  • University degree in Business Administration, Marketing, Engineering or a comparable field.
  • 3+ years of relevant professional experience in the luxury watch industry, preferably in Product Management, Product Strategy or a closely product-related function.
  • Strong expertise of mechanical watches, including movements, complications, materials and key product characteristics.
  • Above-average knowledge of the luxury watch industry, including its major competitors, product segments, market dynamics and emerging trends.
  • Strong analytical and conceptual skills, with the ability to translate market and customer insights into actionable product recommendations.
  • Genuine passion for product, design and innovation, combined with a strong commercial mindset.
  • Proactive, creative and structured personality with a high degree of ownership and attention to detail.
  • Excellent communication and presentation skills, with the ability to collaborate effectively across functions and organizational levels.
  • Fluent in English; German and/or French are an advantage.

Above all, we are looking for someone with a genuine passion for mechanical watches and the ambition to help shape the future of IWC’s collections.

WHAT YOU CAN EXPECT FROM US.


IWC offers you a challenging working environment: rooted in Switzerland, but operating successfully internationally. We combine tradition with innovation and attach great importance to change management, training and further education as well as personal development. Find below a selection of fringe benefits provided by us:

  • Daily food & beverage allowance of CHF 7, redeem-able in the in-house restaurant and selected restaurants in Schaffhausen.
  • Yearly health insurance contribution of CHF 2'340 for full-time contracts.
  • Annual contribution to public transportation abonnements of up to CHF 1'500 for contracts of at least one year.
  • 25 days vacation annually (30 days as of the age of 50), 5 additional bridge compensation days.
  • Special conditions on selected IWC & Richemont products.
  • Diverse health & wellbeing initiatives and programs, including financial support for external childcare.
  • IWC Sport Club (est. 1972) for sport enthusiasts.
  • Attractive workplace adjacent to the river rhine, inviting for social activities amongst colleagues.
  • Memorable internal events (Christmas, summer after work drinks, etc.).
  • And many more!