Reference code: JR135364
Since its creation in 1952 by Gaby Aghion, Parisian Maison, Chloé, has championed a vision of liberated and free femininity. Driven by a desire to challenge the rigid codes and silhouettes of 1950s haute couture, Gaby Aghion defined an elevated, accessible and vibrant perspective on fashion. One that could accompany women in their newly freer daily lives, allowing for freedom of movement.
From its beginnings, Chloé has distinguished itself through a culture of collaboration, consistently showcasing new talents including Karl Lagerfeld, Stella McCartney, Phoebe Philo, and Clare Waight Keller. At the heart of this collaborative creativity is a desire to bring together the Maison values and savoir-faire, to cultivate a Youthful Spirit and a sense of Freedom, Optimism, Collective and Authenticity. To this day, these are our core values which inspire every member of the Chloé Maison.
Under the current creative direction of Chemena Kamali, the Maison is writing a new chapter in its history. True to Gaby Aghion's legacy, we place our clients at the heart of everything we undertake, whether through the quality of our creations or the attention paid to their experience with the Maison, which aims to be unique and memorable.
KEY RESPONSIBILITIES
A key executive member of Chloe Korea team is responsible to
- elevate the Chloe brand desirability
- elevate the experience of our customers and the way our products are presented
- build a client obsessed culture, shifting from transaction to connections
- lead to inspire sustainability
Key responsibility 1 – Media
- Develop annual & monthly media advertising strategy(print, DOOH/OOH, online & digital), working with media agency, aligned with HQ guideline
- Co-ordinate all necessary elements for the advertisement communication with HQ and Media agency
- Prepare all media results reports, BBB and report SOV, working with Media agency
Key responsibility 2 – PR
- Prepare and execute PR plans and activities in tune with our brand image to maximize the potential publicity, being in line with our PR communication strategy
- Manage ambassador and celebrities/ Influencers PR plan and execution working with media and the agency
- Regularly develop and build relationships with the target media to raise up brand awareness
- Develop the press release of products and activities to ensure publicity generated
- Develop monthly clipping & project clipping/result report for HQ submission
Key responsibility 3 – Event
- Prepare and execute corporate, client and press event plans and activities in tune with our brand image to maximize the potential publicity, to support sales boost-up and increase brand desirability.
Key responsibility 4 – Sample Management
- Gifting arrangement for celebrities and influencers
- Manage all sample system and stocks co-working with PR agency
Key responsibility 5 – PR/Communication Admin
- Handle all of PR administrative process
QUALIFICATIONS:
- Bachelor’s Degree (in Marketing and Business are preferable)
- Over min. 8 – 10 years of experience in Marketing & Communications with experience in luxury industry
- Skillful in presentation, negotiation
SKILLS:
- MS Office skills are required
PERSONAL SKILLS:
- High motivated, positive attitude, energetic
- Good communication skills
- Leadership
- Strategical and tactical
- Able to cope with fast-pace working culture
- Able to work under pressure with multi-tasks and meet tight schedule
- Fluent in both written and spoken English
