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Digital Business Manager

  • Marketing
  • Mexico City, MX
  • Permanent
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Reference code: JR135183

En 1906, nous avons révolutionné la culture de l'écriture avec le stylo-plume étanche. Depuis, nous sommes synonymes d'artisanat accompli, d'innovation et de la plus haute qualité fonctionnelle et esthétique. Ou plutôt, nous nous y employons, car nous ne restons pas immobiles et nous associons – aujourd'hui dans les instruments d'écriture, les montres, la maroquinerie, les appareils numériques et les accessoires – toujours de manière nouvelle et contemporaine, le meilleur de la tradition, de la technologie et du design. Notre nom et notre emblème symbolisent précisément cela : la fière mission de créer des produits répondant aux exigences les plus élevées grâce à des idées audacieuses et un savoir-faire exceptionnel. Pour ce faire, nous puisons dans la passion de plus de 3 000 collaborateurs et collaboratrices et cultivons une culture qui – à l'image de nos produits – inspire les gens à développer leur potentiel unique et à réaliser des choses extraordinaires.

YOUR MISSION: Ensures implementation of digital strategy for the Maison/entity or on a Region/country level, and ensures its integration with the organization's overall strategic plans. HOW WILL YOU MAKE AN IMPACT? - Define and implement the digital marketing strategy and plan, ensuring alignment with the organization's overall strategic objectives. - Plan and execute digital marketing campaigns, including concept creation, content development, audience targeting, and value proposition integration across digital channels. - Identify and leverage new opportunities and trends in the digital marketing landscape, supporting the implementation of capability-building initiatives as outlined in the digital marketing capability roadmap. - Conduct detailed analyses to understand the needs and expectations of various customer segments, providing actionable recommendations to enhance the customer experience strategy. - Utilize techniques such as voice of the customer initiatives, journey mapping, and qualitative touchpoint analysis to identify and address customer pain points, challenges, and hurdles. - Communicate the local action plan clearly to team members, ensuring they understand their roles and how their work contributes to the broader business strategy, mission, and vision; motivate and guide the team to achieve local business goals. - Set and pursue personal objectives, leveraging performance management systems to enhance individual performance; oversee team performance, allocate tasks, review work completion, and take corrective actions to ensure quality and timeliness, contributing to formal performance appraisals. - Develop and execute marketing plans for specific products, services, or specialty areas within established marketing frameworks. - Monitor and track budgets, reporting variances to senior colleagues. - Provide coaching and development opportunities to team members, fostering skill enhancement and professional growth. - Bachelor's Degree or equivalent level required. - Extensive experience in digital marketing, with the ability to handle complex situations and provide guidance to others. - Proven managerial experience in supervising and directing teams and resources to achieve specific outcomes within set timeframes. HOW WILL YOU EXPERIENCE SUCCESS WITH US? Bachelor's Degree or Equivalent Level Experience enables job holder to deal with the majority of situations and to advise others.
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