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Product Marketing Manager, Timepieces

  • Marketing
  • New York, US
  • Permanent
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Reference code: JR123734

반클리프 아펠은 아름답고 창의적인 환경가운데 탁월한 노하우와 탄탄한 헤리티지를 보유한 하이 주얼리 메종입니다.  우리 메종은 자신의 전문성을 개발하고 전수하는 데 몰두하는 진취적이며 재능 있는 인재를 찾고 있습니다.  

반클리프 아펠에서 여러분은 열정적인 전문가들과 함께 메종의 혁신을 이끌어가게 될 것입니다.

우리는 다양한 경험과 배경의 인재를 채용하고 있습니다. 다양성과 포용성 안에서 창의성과 지식이 극대화되어 탁월함을 만들어간다고 확신하며 더욱 다양하고 상호 보완적인 팀을 만들기 위해 지속적으로 노력하고 있습니다.

Role Overview :

The Manager, Jewels That Tell Time (encompasses Iconic Timepieces, Repetitive High Jewelry Timepieces and Unique High Jewelry Timepieces) is a strategic category leadership role responsible for driving the long-term growth of the high-end timepieces business.

As a regional category owner, they transmit expertise to boutique sales teams, internal corporate partners and selected clients. You will be responsible for executing the Maison’s vision and strategy for the category, as well as adapting the strategy to the specificities of the Americas market while elevating storytelling, client engagement and commercial performance.

This role will report to the Senior Timepieces Marketing Manager and based in New York City.

Van Cleef & Arpels timepieces provide a unique vision of time, in which savoir-faire and technical prowess combine to bring stories to life. Their intricate Swiss made mechanisms offer precious moments of emotion, marked by the distinctive imagination of Van Cleef & Arpels.


Responsibilities:

Category & Business Leadership

  • Assist with the strategic development and growth of category with responsibility for commercial performance and long-term brand equity

  • Partner with HQ to contribute to global category strategy

  • Analyze sales performance, client demand and market dynamics and propose recommendations for action/animation plans – monthly reports and ad hoc in-depth studies

Product Strategy & Launch Excellence

  • Orchestrate the successful launch of mew product launches through post-launch performance analysis

  • Prepare internal tools, forecasting inputs, pre-sales management and sales monitoring (daily/weekly)

  • Gather and synthesize qualitative and quantitative feedback to refine future launches and product strategies

Storytelling, Training & Cultural Authority

  • Transmit product narratives that connect horological complexity, artistic craftsmanship and Maison heritage

  • Collaborate with Training Department to develop and deploy product training for new hires and boutique teams

  • Elevate product knowledge from technical mastery to emotional and narrative-driven selling

Client Engagement & Retail Excellence

  • Support boutiques in achieving sales objectives through daily sales support, strategic guidance and tailored client presentations.

  • Participate in key client engagements, private appointments and collector events as a product authority

  • Contribute to the animation of The Timepiece Club

Cross-Functional Collaboration & Communication

  • Collaboration with Communications (Media, PR, VM, Events), Retail, CRM, e-Commerce and Supply Chain to grow awareness around timepieces, allocation strategy and stock movements

  • Create internal communications to celebrate successes and continuously elevate the timepiece category

  • Maintain accurate product information in internal databases

  • Support in the preparation, organization and support of events as needed

  • Ensure transparent, collaborative communication with HQ counterparts

Market Intelligence & Competitive Analysis

  • Continuously monitor market trends and timepiece competition

  • Translate competitive insights into actionable recommendations for product strategy, launches and client engagement

Qualifications

  • Bachelor degree is required

  • 5-8 Years of experience in marketing or merchandising within the watch industry

  • Strong project Management Skills

  • Excellent communication and content creation skills

  • Strong analytical skills, including sales forecasting and performance analysis

  • Retail and client-facing experience is a plus

  • Proactive, flexible, innovative, and passionate individual

  • Flexibility to travel as needed

  • Proficiency in PowerPoint and Excel; familiarity with creative tools a plus

  • Proficiency in French is a plus

Salary Range: $110,000 - $125,000

Photo Block Our Values 1

우리의 가치

반클리프 아펠은 배려, 타협하지 않음, 계승, 창조성, 호기심과 열정의 가치를 추구하면서 모든 팀원이 서로 소통하고, 긍정적이고 건설적인 방식으로 협업하며, 메종의 탁월함을 유지할 수 있도록 독려합니다.

더 알아보기

Photo Block HR Philosophy

후보자의 경험

메종에 대한 몰입은 채용 과정에서부터 시작된다고 믿습니다.

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