Reference code: JR126746
Since 1833, driven by an unquenchable thirst for innovation and creativity, and inspired by the peaceful natural surroundings of its home in the Vallée de Joux, Jaeger-LeCoultre has been distinguished by its mastery of complications and the precision of its mechanisms. Known as the Watchmaker of Watchmakers, the Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,400 different calibres and the award of more than 430 patents. Harnessing 190 years of accumulated expertise, La Grande Maison’s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication.
1) Marketing & Communication Execution
In collaboration with the regional marketing team, support the planning and execution of the Maison’s annual marketing plan for Mexico & LATAM, ensuring strict alignment with regional and HQ priorities, timelines and brand guidelines.
Coordinate end-to-end execution of local marketing campaigns across all touchpoints (digital, events, retail, POS).
Adapt global communication toolkits to local needs (language, partner requirements and more) while safeguarding brand consistency and tone of voice.
Coordinate locally with external agencies and suppliers (creative, production, PR, media, event, gifting).
Ensure structured post-activation documentation: recap decks, performance summaries, learnings and next steps.
Ensure with local sales team CRM tools implementation and reporting in the region, ensuring data quality, accuracy and compliance with brand guidelines.
Assist with vendor setup, invoice submission, and budget tracking in partnership with finance.
Maintain marketing calendars, trackers, and project documentation.
Help organize and maintain marketing assets and internal resources.
Support reporting and analysis of marketing initiatives as needed.
2) Retail & Visual Merchandising Coordination
Coordinate with the support of the VM regional manager the local implementation of VM guidelines and campaign roll-outs across the POS network, ensuring flawless presentation of our Maison at all time.
Support Boutiques and POS readiness for launches and key moments: in-store storytelling, product visibility, window updates, POSM and merchandising assets.
Align with the regional marketing team, manage annual orders, optimal stock and deliveries of all VM, marketing, retail and training tools
Coordinate VM ordering and installation for new Boutique/POS openings
Maintain database with campaign tracking, and create BVM report as needed
3) Sales coordination
Assist the Sales Manager training all POS Staff in product, visual merchandising and CRM tools.
Manage the necessary in-house tools needed to extract the information required to understand the business:
Booster 1
Booster 2
Compass
SAP
BI Earth
Assists Operations coordinator for Mexico and Latam to create purchase orders, new suppliers profile, etc.
Constant follow with finance to assure that MKT expenses are in line with monthly BU.
