Reference code: JR126746
Guidée par une inépuisable soif d’innovation et de créativité, inspirée par les paysages naturels et paisibles de sa Vallée de Joux natale, Jaeger-LeCoultre se caractérise depuis 1833 tant par sa maîtrise des complications que par la précision de ses mécanismes. Baptisée « l’horloger des horlogers », la Manufacture témoigne d’un esprit d’innovation permanent qui lui a permis de créer plus de 1’400 calibres différents et d’obtenir plus de 430 brevets. Portés par 190 ans d’expertise, les horlogers de la Grande Maison conçoivent, produisent, décorent et subliment des mécanismes dotés d’un niveau de sophistication et de précision incomparable, associant passion et savoir-faire séculaire, reliant le passé à l’avenir – des pièces d’exception qui se révèlent à la fois intemporelles et dans l’air du temps. Avec 180 savoir-faire réunis sous un seul et même toit, la Manufacture crée des montres qui associent ingéniosité technique et beauté esthétique d’une façon unique et parfaitement reconnaissable.
1) Marketing & Communication Execution
In collaboration with the regional marketing team, support the planning and execution of the Maison’s annual marketing plan for Mexico & LATAM, ensuring strict alignment with regional and HQ priorities, timelines and brand guidelines.
Coordinate end-to-end execution of local marketing campaigns across all touchpoints (digital, events, retail, POS).
Adapt global communication toolkits to local needs (language, partner requirements and more) while safeguarding brand consistency and tone of voice.
Coordinate locally with external agencies and suppliers (creative, production, PR, media, event, gifting).
Ensure structured post-activation documentation: recap decks, performance summaries, learnings and next steps.
Ensure with local sales team CRM tools implementation and reporting in the region, ensuring data quality, accuracy and compliance with brand guidelines.
Assist with vendor setup, invoice submission, and budget tracking in partnership with finance.
Maintain marketing calendars, trackers, and project documentation.
Help organize and maintain marketing assets and internal resources.
Support reporting and analysis of marketing initiatives as needed.
2) Retail & Visual Merchandising Coordination
Coordinate with the support of the VM regional manager the local implementation of VM guidelines and campaign roll-outs across the POS network, ensuring flawless presentation of our Maison at all time.
Support Boutiques and POS readiness for launches and key moments: in-store storytelling, product visibility, window updates, POSM and merchandising assets.
Align with the regional marketing team, manage annual orders, optimal stock and deliveries of all VM, marketing, retail and training tools
Coordinate VM ordering and installation for new Boutique/POS openings
Maintain database with campaign tracking, and create BVM report as needed
3) Sales coordination
Assist the Sales Manager training all POS Staff in product, visual merchandising and CRM tools.
Manage the necessary in-house tools needed to extract the information required to understand the business:
Booster 1
Booster 2
Compass
SAP
BI Earth
Assists Operations coordinator for Mexico and Latam to create purchase orders, new suppliers profile, etc.
Constant follow with finance to assure that MKT expenses are in line with monthly BU.
