Reference code: JR129795
반클리프 아펠은 아름답고 창의적인 환경가운데 탁월한 노하우와 탄탄한 헤리티지를 보유한 하이 주얼리 메종입니다. 우리 메종은 자신의 전문성을 개발하고 전수하는 데 몰두하는 진취적이며 재능 있는 인재를 찾고 있습니다.
반클리프 아펠에서 여러분은 열정적인 전문가들과 함께 메종의 혁신을 이끌어가게 될 것입니다.
우리는 다양한 경험과 배경의 인재를 채용하고 있습니다. 다양성과 포용성 안에서 창의성과 지식이 극대화되어 탁월함을 만들어간다고 확신하며 더욱 다양하고 상호 보완적인 팀을 만들기 위해 지속적으로 노력하고 있습니다.
The Web & eMerchandising Project Manager pilots the implementation and execution of the Maison’s digital and eCommerce strategy locally, with the objective of driving online sales growth, website performance, customer experience, and product visibility across the region.
HOW WILL YOU MAKE AN IMPACT?
Web boutique management
•Analyze & understand in detail local performances on all key KPIs – traffic sources, conversion rate, average basket, return rate, acquisition, …
• Understand performances vs local animation plan & provide insights to management
• Challenge performances & propose action plans to improve business and website performance
• Monitor website functionality and customer journey to ensure optimal online experience and business continuity
• Work closely with HQ and Digital teams to identify opportunities to improve website performance, conversion, and user experience
• Coordinate with Operations team on all tools and improvements (packaging, new features…) needed vs business development / orders
• Coordinate with CRC manager on all topics impacting both business, insights….
• Work closely with HQ teams and external partners to support organic growth initiatives including SEO and website visibility optimization
• Conduct digital and competitive watch to identify innovations, trends, and best practices for the Maison website
Drive collaboration with Media, CRM & Digital Identity & HQ
• Collaborate pro-actively with Regional Media Manager to define the best activations to support online retail objectives, traffic acquisition, awareness and conversion
• Coordinate with internal and external stakeholders on automated communications related to abandoned basket journeys and product highlighting
• Coordinate with Digital Identity team and Marketing teams on website animation to assure products/home page are setup timely and activated in conjunction with Maison calendars and events
• Collaborate with HQ, Marketing, Media and Digital Teams to support key launches, commercial activations and customer engagement initiatives.
Local eMerchandising
• Monitor local product assortment on a day to day basis in line with Maison strategy to increase conversion, and overall consumer experience
• Implement the Inter e-merchandising strategy locally, in line with Inter guidelines and in coordination with internal teams (Marketing, Media, etc.) across 27 European markets
• Provide clear merchandising needs and visibility requirements (rankings, product pushes, etc.) for each key commercial animation
• Coordinate with HQ emerch team on local ranking (PLP), animations (Gift cards), search optimization, and other product selections (Cybba, HP)
• Analyze & understand specifically the global web product assortment & eMerchandising performances and propose action plans
• Collaborate with Marketing teams to adapt product visibility and assortment locally for each European market
• Support product launches, ensure strong online visibility and act as main point of contact for CRC with Training Manager during campaign launches
• Support test phases on projects and ensure proper follow-up and product performance analysis
Technology watch
• Stay informed on digital trends, eCommerce innovations, and customer experience developments to support continuous website improvment
• Analyze market & competitors to identify best practices & provide insights / recommendations to HQ / Region
Competences
• Fluency in English, other languages is a plus
• In-depth understanding of the digital customer journey and path to purchase
• Solid experience in eMerchandising is essential.
• Data driven mindset, analytical, problem-solving skills
• Proactive, results-oriented, and adaptable mindset with a 'can-do' attitude.
• Strong ability to collaborate effectively with cross-functional and international teams, demonstrating excellent communication and interpersonal skills.
• Experience within the Luxury, Retail, Tech, or Consulting industries, particularly with a focus on media/communication, is a significant advantage.
