Reference code: JR135183
自 1906 年推出首支防漏鋼筆，並完全革新書寫文化以來，萬寶龍一直以卓越工藝、頂尖美學和創新作品著稱。我們不斷突破界限，將書寫工具、腕錶、皮件、創新科技和精選配件融合最卓越的傳統、技術和設計。我們的品牌名稱和標誌體現了我們的使命：以精湛工藝實踐大膽發想，為要求最高的人打造精緻的產品。為達到這個目標，我們採用尖端技術和時尚設計，並借助 3,000 多位員工的熱情，實踐與眾不同的文化：像我們的產品一樣，感動人們釋放潛力、綻放自我並創造成就。
YOUR MISSION: Ensures implementation of digital strategy for the Maison/entity or on a Region/country level, and ensures its integration with the organization's overall strategic plans. HOW WILL YOU MAKE AN IMPACT? - Define and implement the digital marketing strategy and plan, ensuring alignment with the organization's overall strategic objectives. - Plan and execute digital marketing campaigns, including concept creation, content development, audience targeting, and value proposition integration across digital channels. - Identify and leverage new opportunities and trends in the digital marketing landscape, supporting the implementation of capability-building initiatives as outlined in the digital marketing capability roadmap. - Conduct detailed analyses to understand the needs and expectations of various customer segments, providing actionable recommendations to enhance the customer experience strategy. - Utilize techniques such as voice of the customer initiatives, journey mapping, and qualitative touchpoint analysis to identify and address customer pain points, challenges, and hurdles. - Communicate the local action plan clearly to team members, ensuring they understand their roles and how their work contributes to the broader business strategy, mission, and vision; motivate and guide the team to achieve local business goals. - Set and pursue personal objectives, leveraging performance management systems to enhance individual performance; oversee team performance, allocate tasks, review work completion, and take corrective actions to ensure quality and timeliness, contributing to formal performance appraisals. - Develop and execute marketing plans for specific products, services, or specialty areas within established marketing frameworks. - Monitor and track budgets, reporting variances to senior colleagues. - Provide coaching and development opportunities to team members, fostering skill enhancement and professional growth. - Bachelor's Degree or equivalent level required. - Extensive experience in digital marketing, with the ability to handle complex situations and provide guidance to others. - Proven managerial experience in supervising and directing teams and resources to achieve specific outcomes within set timeframes. HOW WILL YOU EXPERIENCE SUCCESS WITH US? Bachelor's Degree or Equivalent Level Experience enables job holder to deal with the majority of situations and to advise others.
