Reference code: JR135183
万宝龙品牌创立于1906年，自推出首款防漏墨水笔以来，始终致力于革新书写文化，以卓越工艺、非凡美学和创新方案享誉四海。此外，我们还坚持不断突破局限。我们将优良传统、尖端技术和匠心设计有机融合，深耕书写工具、腕表、皮具、高新科技设备、精选配饰等多元领域。万宝龙品牌名称和徽记皆承载着我们的使命：以精湛工艺诠释大胆创意，为追求卓越的人士打造精美杰作。为此，我们始终走在技术和设计的前沿，凝聚全球3000余名员工的热忱，并秉持如产品般精益求精的企业文化：鼓舞员工挖掘自身潜能，促进蓬勃成长，取得非凡成果。
YOUR MISSION: Ensures implementation of digital strategy for the Maison/entity or on a Region/country level, and ensures its integration with the organization's overall strategic plans. HOW WILL YOU MAKE AN IMPACT? - Define and implement the digital marketing strategy and plan, ensuring alignment with the organization's overall strategic objectives. - Plan and execute digital marketing campaigns, including concept creation, content development, audience targeting, and value proposition integration across digital channels. - Identify and leverage new opportunities and trends in the digital marketing landscape, supporting the implementation of capability-building initiatives as outlined in the digital marketing capability roadmap. - Conduct detailed analyses to understand the needs and expectations of various customer segments, providing actionable recommendations to enhance the customer experience strategy. - Utilize techniques such as voice of the customer initiatives, journey mapping, and qualitative touchpoint analysis to identify and address customer pain points, challenges, and hurdles. - Communicate the local action plan clearly to team members, ensuring they understand their roles and how their work contributes to the broader business strategy, mission, and vision; motivate and guide the team to achieve local business goals. - Set and pursue personal objectives, leveraging performance management systems to enhance individual performance; oversee team performance, allocate tasks, review work completion, and take corrective actions to ensure quality and timeliness, contributing to formal performance appraisals. - Develop and execute marketing plans for specific products, services, or specialty areas within established marketing frameworks. - Monitor and track budgets, reporting variances to senior colleagues. - Provide coaching and development opportunities to team members, fostering skill enhancement and professional growth. - Bachelor's Degree or equivalent level required. - Extensive experience in digital marketing, with the ability to handle complex situations and provide guidance to others. - Proven managerial experience in supervising and directing teams and resources to achieve specific outcomes within set timeframes. HOW WILL YOU EXPERIENCE SUCCESS WITH US? Bachelor's Degree or Equivalent Level Experience enables job holder to deal with the majority of situations and to advise others.
