Reference code: JR134730
As the Marketing & Communication Executive, you will support Maison Headquarters and local PR agency in executing a dynamic, multi-faceted PR and Marketing strategy.
Utilising the full marketing mix—from editorial PR and celebrity dressing to media planning, events, and CRM—you will play a critical role in driving brand visibility and supporting commercial success in the UK market.
HOW WILL YOU MAKE AN IMPACT?
PR & Media Relations:
- Liaise with UK PR agencies on daily editorial feature and photoshoot opportunities, overseeing logistics, sample movements, and administrative aspects.
- Coordinate the UK Press Gifting Strategy and press trip arrangements in accordance with Maison guidelines.
- Maintain and archive all UK press coverage and campaign materials.
Advertising & Social Media:
- Co-ordinate the UK advertising media plan alongside HQ and PR agencies, including print media buying and digital display coordination.
- Ensure localised press execution meets precise print quality standards, position placements, and media alignment.
- Utilise DMR to deliver detailed bi-annual ROI reports to HQ, monitoring the commercial performance of advertising, editorial, and digital exposures.
Client Relationship Management (CRM):
- Work closely with Senior Leadership and Boutique Managers to ensure high-quality, accurate client data capture.
- Segment client data to curate targeted guest lists for events, seasonal moments, and product announcements.
- Support the Sales team in leveraging client data to cultivate loyalty, re-engage latent clients, and convert potential clients through anniversary gifting and tailored communications.
Celebrity Dressing & VIPs:
- Support global agencies in maximising celebrity dressing opportunities while ensuring strict adherence to security and Richemont group compliance policies.
- Personally oversee product care and ensure talent acts as a knowledgeable ambassador for the Maison.
- Monitor resulting media coverage to ensure appropriate product credits are achieved.
Events & Strategic Partnerships:
- Assist in organising and executing local partnerships and events designed to welcome existing and prospective clients.
- Ensure guest lists are strategically curated to deliver high commercial return and empower sales teams to maximise commercial opportunities.
Harrods Marketing Activations:
- Evaluate and submit annual Harrods marketing proposals to HQ, overseeing end-to-end execution upon approval.
- Nurture ongoing relationships with the Harrods media and magazine teams in concert with local PR agencies.
A&P Budget Management:
- Co-ordinate A&P budget allocations and monthly spending reviews alongside HQ and the local financial controller.
- Oversee invoicing processes to ensure all marketing and communications activities are billed and registered accurately and promptly.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- Experience: Prior experience within luxury retail, fine jewellery, luxury communications, or agency environments in the UK market is desirable
- Skills: Excellent written and verbal communication skills, superior organisational ability, and strong interpersonal skills for cross-functional stakeholder management.
- Analytical Capability: Familiarity with media monitoring platforms (such as DMR) and tracking campaign ROI.
- Attributes: Proactive, detail-oriented, with high discretion and a strong passion for luxury craftsmanship and brand storytelling.
YOUR JOURNEY WITH US:
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals.
