Reference code: JR123738
Surrounded by his family and guided by his strong entrepreneurial mindset, Georges-Edouard Piaget decided, in 1874, to create a watchmaking workshop in La Côte-aux-Fées, a small village in the middle of the Swiss mountains of the Jura.
Since that day, Piaget has pushed the limits to “do what has never been done before” and crafts sophisticated and flamboyant watches and jewellery creations.
Within the walls of our Ateliers de l’Extraordinaire, our master artisans continue to harness rare skills that have been preserved and perfected from generation to generation.
Today, Piaget’s exceptional craftsmanship is celebrated worldwide, supported by a strong global presence and a dedicated network of client support and retail colleagues who bring the spirit of our Maison to life every day.
Position Summary:
- Responsible for building marketing, client & communication strategies of Piaget in SEAO region supporting business objectives as well as long-term brand building
- Overseeing 5 key Client Engagement touchpoints: Communication (media & PR), Events, Visual Merchandising, Client & Ebusiness.
- Key missions includes:
- developing Marketing campaigns leveraging competitive analysis & market intelligence,
- maximising communications investments with a specific focus on digital channels,
- developing client experiences to drive recruitment and retention,
- accelerating ecommerce,
- strengthening product strategic development,
- while ensuring close monitoring of A&P budgets.
Key Responsibilities:
Brand and Categories Strategy:
- Develop and implement a comprehensive marketing and communication strategy aligned with Piaget's global brand guidelines and the specific needs of the SEAO market.
- Ensure brand consistency across all marketing and communication channels.
- Collaborate with the product and merchandising teams to develop marketing plans for new and existing product categories.
Go-to-Marketing and Integrated Marketing Campaigns:
- Oversee the planning, execution, and analysis of integrated marketing campaigns across all channels, including digital, print, events, and retail.
- Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.
- Develop and maintain strong relationships with key media outlets and influencers in the SEAO region to enhance brand visibility and reputation (Public Relations & Media Relations).
- Collaborate with the sales team to develop and execute effective trade marketing programs that drive sales and market share.
- Oversee the development and execution of digital marketing strategies, including social media, search engine optimization (SEO), and online advertising.
- Oversee the planning and execution of high-profile events to engage clients and promote the Piaget brand (Event Management).
- Direct and oversee all Marketing functions (Product Marketing, Creative Content, Media, Social, PR, Events, External relations, Market and brand intelligence) towards common vision and in daily operations.
- Define and manage the A&P budget and performance metrics to dynamically optimize resources and make informed decisions.
Team Management:
- Build performing teams, fostering an inclusive work environment to develop talents
- Foster a culture of excellence and togetherness-shared purpose, which fosters high levels of cross-functional/cross-departments engagement and collaboration.
- Be an internal and external ambassador of the Maison and its values.
The exceptional skills we are looking for:
- At least 15 years experience with a solid background in the Marketing function
- Ideal product/category experience: watches & jewelry (if not: cosmetics, luxury F&B and fashion preferred)
- Team player, with engaging leadership and inspiring attitude
- Entrepreneurial spirit, hands-on, and able to think out of the box
- High standards of excellence and strong project management
- Solid executive presence
SCOPE
- Geographical Area: Southeast Asia & Oceania
- Team Management: Direct management of 4 team members
- Still wondering why you should apply?
- Your daily activities will be interesting, challenging and diverse
- You will be able to see and feel the impact of your actions
- No day will be like another!
