Reference code: JR124449
YOUR MISSION:
The Jewelry/LACC Marketing Manager ~Sr. Manager designs and leads comprehensive Jewelry/LACC marketing strategies and 360° action plans by forging partnerships, collaborations, and transversal relationships, acting as a control tower for the company’s overall marketing success in full alignment with the Cartier Korea strategy.
S/he initiates and leads all stages of strategic marketing actions based on analytical insights and robust marketing propositions. The role is responsible for reinforcing brand desirability as the top-of-mind brand while achieving business ambitions across networks and categories.
HOW WILL YOU MAKE AN IMPACT?
1. Initiate and design local marketing strategy and growth plans
Initiate and develop the Jewelry/LACC marketing strategy through in-depth local market analysis, including comprehensive studies of consumer behavior, market trends, and product attributes.
Develop and present marketing proposals to management, demonstrating a strong understanding of the market and identifying growth opportunities.
Collaborate closely with key stakeholders at both local and central levels to ensure full alignment and engagement in the development of comprehensive 360° action plans.
Provide strong leadership and direction in the development and execution of MarCom strategies for Jewelry/LACC.
Define and prioritize key short-term and long-term objectives to drive growth and achieve strategic targets.
2. Build novelty launch strategies and action plans
Oversee Jewelry/LACC 1S/2S novelty buying at the International Showroom in Paris twice a year, in close collaboration with Merchandising, SCM, and Commercial teams.
Lead sales forecasting by proposing annual novelty sales potential by product and by network.
Propose marketing sales ambitions and engage with key stakeholders to gather quantitative and qualitative feedback on novelty initiatives, consolidating and sharing insights with HQ.
Plan and execute 360° launch action plans, including MarCom activities, commercial and CRM/CS support, training programs, and close collaboration with HQ.
3. Lead and orchestrate 360° action plans for strategic categories and novelties
Drive marketing activation planning for strategic categories and novelties.
Communicate, align, and collaborate with key stakeholders to execute plans effectively.
Regularly review and adjust action plans through ongoing performance and progress analysis.
4. Manage and drive balanced Jewelry/LACC sales to enable long-term growth
Monitor and forecast sales performance by category and by network.
Work in full collaboration with the strategic merchandising function within the Marketing team, providing a holistic perspective to all stakeholders.
Validate quarterly and annual marketing incentive schemes; review progress and budget spending, and propose revisions when necessary.
Analyze sales performance in alignment with the 360° strategy and action plans.
Set strategic objectives and implement product portfolio management actions to maintain the solid leadership of brand.
Define strategic category ambitions and provide goals and guidelines to the L&D team to ensure clear and consistent strategic messaging through training.
Monitor strategic category sales and regularly share progress analyses with management to enable continuous optimization.
5. Spearhead market analysis and share market insights
Closely monitor competitors’ marketing activities, develop insight reports, and share findings with relevant local and central teams to further elevate Cartier’s brand status.
Lead regular market visits to gather qualitative insights, share learnings with relevant teams, and proactively anticipate and initiate actions when required.
6. Manage and develop team capabilities
Demonstrate strong leadership within the Jewelry/LACC marketing team and across product community members from all commercial channels.
Share and communicate the strategic vision for Jewelry/LACC marketing team development with the management team.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
Bachelor's degree or above preferred
12 years + related experience in luxury or Jewelry/LACC marketing
Fluent in both Korean & English/ French a plus
Strong time management and organizational & prioritization skills under pressure
Ability to orchestrate transversal dimensions
Capability to do independently multiple projects simultaneously
Positive attitude to draw favorable collaboration from colleagues & logical thinking to convince internal & external partners
Luxury market expert with luxury brand background
Passionate leader with comprehending approach
Compelling communicator with clear rational & intriguing story
Strategic thinker upon overall business diagnosis
Enthusiastic learner with nature of curiosity
