Reference code: JR121786
MAIN PURPOSE
Based on strong watchmaking product, market & client expertise, the Watchmaking Marketing Senior Manager is responsible for the optimization of the business and image vision for the category, for all stakeholders internally and externally.
As such, they are responsible for the management, recruitment and development of the Watchmaking Marketing team, and are a key contributor to the MCC team dynamics, bridging Marketing, Communication and Client with the rest of the organization.
KEY RESPONSIBILITIES
KEY RESPONSIBILITY 1 – BUSINESS DEVELOPMENT
DRIVE THE CATEGORY GROWTH
Acts as reference for the Watch category, in terms of vision shaping (where do we want to be, why, what does it take to get there), business planning (how much, by when) and mid-long term plan articulation (how).
Always goes beyond the expected to offer a POV based on expertise and experience. Trusted by company stakeholders to give an insightful POV and to deliver actions to increase category performance.
Demonstrates full working knowledge of internal / external analytical tools available to build objective product category business plans at network/client levels, on a mid-long term basis. Able to articulate figures to reflect the company vision and business ambitions for the category.
KEY RESPONSIBILITY 2 – MARKETING STRATEGY
LEAD STRATEGIC PROJECTS & ACTIVATIONS
Respected as an expert in the category and brand positioning, while actively contributing to shape the Cartier Japan vision and bring it to life for their team and external partners. Always looking to demonstrate beauty and individuality in the work they oversee and in their own actions.
Able to challenge and enhance the project brief by connecting with MCC leads and Management. Clearly understands the global and local strategic directions well enough to deliver a compelling medium and long term strategic direction for the category.
Can successfully oversee multiple complex projects involving multiple specializations. Proactively involves themselves at stages through the process to ensure optimum delivery. Able to negotiate with and optimize stakeholders interaction.
Active participant in the Japan strategic plan development process, offering valuable opinions and proposals. Can clearly articulate strong insights and performance metrics in each project.
Demonstrates a strong desire to experiment with new ways of bringing the brand experience to life for the client in innovative ways that build on the legacy of the Maison. Proposes big ideas based on strong local insights.
KEY RESPONSIBILITY 3 – TEAM MANAGEMENT
SUCCESSFULLY ENGAGE AND GROW A TEAM OF PRODUCT MANAGERS
Highly competent in communicating internally and externally across cultures, organizations and partners. Gives clear direction across projects and to subordinates, while updating line reports frequently. Actively seeks out feedback and suggestions of how to improve personally and as a team.
Earns the respect and appreciation of their colleagues and partners, through promoting active collaboration and personal contribution. Facilitates thoughtful and clear feedback when requested and demonstrates respect and empathy when appraising their subordinates. Monitors time management closely to maintain health and motivation of the team.
Demonstrates a strong sense of responsibility and accountability in their work and actions. Delegates effectively while providing clarity and support to subordinates. Gives confidence to their team through leading by example.
SKILLS:
Leadership, exerting positive influence over own team as well as peers and stakeholders
People management & growth mindset
Strategic planning
Analytical and numerical mindset
Complex project management (multiple simultaneous project of different scales and timelines)
Creativity and innovation
English and Japanese fluency a must, French or other languages is a plus.
Full proficiency in Microsoft Office suite; PowerBI, SAP.
