Reference code: JR127212
Marketing, Communication & Client (MCC) Director
YOUR MISSION:
Reporting to the Cartier Korea Managing Director and a member of the Korea Executive Committee, the MCC Director is primarily responsible for ensuring category leadership, defining business strategies, overseeing the planning, development and execution of marketing, communications and client initiatives. The MCC Director’s KPIs are to generate revenue by increasing sales through successful integrated marketing campaigns as well as to enhance Maison’s brand image and differentiation in a competitive environment.
HOW WILL YOU MAKE AN IMPACT?
Brand and Categories Strategy
Set the direction for the “global to local” Brand Positioning, informed by deep understanding of clientele’s dynamic, brand image intelligence and business development areas.
Ensure local brand relevance and aspirational communication creative content integrating cultural specification in terms of message and platforms.
Build comprehensive 3-year business plans for each product category, identifying growth and market share opportunities.
Contribute actively to strategic business decisions fostering transversal collaboration with all Cartier executive committee members.
Go-to-Market and Integrated Marketing Campaigns
Drive efficient “Go to Market” strategies, leveraging local business and clienteling knowledge to make informed decisions on product development, sales budget and A&P investments.
Deliver effective integrated 360 degrees marketing campaigns, from planning to execution, driving brand love, client engagement and conversion at national and regional levels.
Direct and oversee all MCC functions (Marketing, PR & Brand Content, Media Performance, Social, Event, Client) towards common vision and in daily operations.
Define and manage the A&P budget and performance metrics to dynamically optimize resources and make informed decisions.
Client Knowledge and Engagement
Develop client knowledge capabilities and understanding across the organization.
Define client engagement strategy and related actions plans (one to one, one to few, one to many).
Elevate client experience, offering personalized and meaningful messages at scale, providing differentiated client treatment, and high level of engagements for all Maison’s audiences.
Market Intelligence & Business Insights
Develop and execute qualitative and quantitative market research levering local and global resources.
Ensure continuous monitoring of market dynamics to maintain Cartier’s competitive edge.
Track trends, analyzing market research & studies, making recommendations and developing comprehensive strategic briefs based on data.
Understand the mindset of consumer and completion for us to keep the competitive advantage.
Produces regular reports for management decisions, providing specific recommendations and regular updates on competitor benchmarking.
Team Leadership & Stakeholder Management
Demonstrate excellent team leadership and stakeholder management skills as a critical capability, driving alignment across functions.
Build and lead high-performing teams, fostering a culture of ownership, collaboration, and excellence.
Act as a key influencer and bridge between local, regional, and global stakeholders.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
Educational background: Bachelor's degree or MBA / Master’s degree preferred.
Minimum +15~20 years of experience in luxury retail, premium consumer goods, or relevant industries, with a solid understanding of the MCC function.
Proven leadership experience in Marketing, Communication, and/or Client strategy roles.
Strategic thinker with strong analytical and execution capabilities.
Excellent leadership, communication, and stakeholder management skills.
Fluent Business English communication is required.
