Reference code: JR128426
At Richemont Americas, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.
Senior Area Manager
Cartier | Coral Gables, FL
MAIN PURPOSE
Reporting directly to the Commercial VP, the Sr Area Manager will oversee the entire Cruise Ships network, as well as some Watch Specialists POS in the Latin America & the Caribbean Region. This role will be accountable for developing strategic action plans with partners and providing leadership support to develop the business and build long term trusted client relationships. .
KEY RESPONSIBILITIES
BUSINESS DEVELOPMENT
Achieve sell-out, market share and sell-in objectives while constantly monitoring and reassessing our footprint.
- Set and monitor relevant KPIs, both quantitative and qualitative, for the assigned territories.
- Achieve sell-in and sell-out targets for the geographical scope assigned, conducting regular reviews and analysis of the network to ensure optimal performance and provide accurate latest estimates for corrective actions.
- Manage and reinforce partnerships continuously.
- Be an expert in the territories managed, understanding market intricacies, including consumer demographics, economic factors and political and tourism-related insights.
- Collect market intelligence (hotels, malls, cruise-ship terminals, etc.).
- Manage strategic changes in the market, including store openings, closures, renovation, and partner changes.
- Lead the process of store opening, renovation and relocation in close collaboration with the Commercial Performance & Operations Team and Store Design & Planning (SDP), involving all relevant departments.
- Conduct frequent territory visits and maximize each opportunity.
- Regularly adjust the three-year network plan.
ACTION PLANS | PARTNERS RETAILIZATION
In collaboration with Commercial Performance & Operations Team:
- Support and drive “Retailization” of the External Partner Network in close collaboration with all teams.
- Lead and support boutique and watch specialist partners and boutique managers to analyse and interpret data.
- Analyse contexts and propose commercial opportunities while developing yearly strategic action plans with partners and boutique managers.
- Follow-up monthly on performance and action plan execution.
- Ensure effective communication and implementation of all corporate and regional strategic initiatives with partners.
- Develop yearly strategic action plans for key markets.
CLIENT
- Lead client-centric strategies and manage change within parters network, reinforcing adherence to the CARE Platform to ensure proper client data collection.
- Collaborate with the Retail Operations Manager and L&D when receiving negative end-client feedback on CARE or through the Barometer.
- Collaborate with partners to plan and execute PR, Media, CRM, e-partner action plans, and VIP client opportunities aligned with corporate guidelines.
- Act as a Maison Ambassador, attending markets events, and developing relationships with key VIP clients when appropriate.
- Support VIP client treatment strategies and action plans.
PEOPLE & TALENT DEVELOPMENT
In collaboration with Retail Ops Manager & L&D Manager:
- Participate in the recruitment, development and growth of the boutique teams.
- Support partners in team development and performance management.
- Identify and develop Cartier Ambassadors in the Watch Specialist network.
- Lead the performance management of Ambassadors.
- Embrace a collaborative environment with a co-construction mindset across teams to foster innovation.
BRAND IMAGE AND MERCHANDISING
Ensure a flawless presentation of Cartier in each store under supervision.
- Oversee brand image and visibility in coordination with the Retail Operations, Store Design & Planning and Marketing Teams focusing on product and visual merchandising.
- Implement strategic objectives for the Retail and Specialist markets.
- Reinforce business model by overseeing the auto-replenishment process and maintaining appropriate stock levels.
- Review assortments bi-annually with Marketing and Supply Chain, and with the store managers.
- Work with Visual Merchandising (VM) to ensure the correct display guidelines and animation implementation.
OTHER
- Legal: Coordinate with the Legal Department, to ensure all agreements and contracts are in place.
- Finance: Ensure partners remain current in collaboration with the Finance Department
- Contribute to transversal projects.
The preceding Key Responsibilities statements are intended to describe the general nature and level of work performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this position.
DIMENSION:
Geographical area (scope) under responsibility
Latin America and the Caribbean.
± 15 Watch Specialists in the Caribbean (
± 20 Cruises
Sales turnover under responsibility
Sell-Out: $30M +
Multi-cultural, multi-lingual, diversity of business practices, local and tourist markets
Budget under responsibility
Manage Travel budget
Coordinates Comm/PR/Training/CRM Dept’s for all expenses in his/her zone
Maximum autonomy within assigned budget. Major strategic decisions taken with Commercial VP.
JOB PROFILE
Education:
- Bachelor Degree in Business, Finance, Marketing or International trade required.
- MBA a plus.
Required experience:
- Minimum 10 years experience in the international sales, retail and/or marketing fields.
- 5/7 years experience in the Luxury industry.
- 5 year experience in the Cruise Industry is a must.
- Desired experience in the Latin America and Caribbean market.
Technical skills / abilities:
- Proficient in Microsoft Word, Powerpoint, Excel, high level of power analytics.
- Fluent in English & Spanish required. French and Portuguese is a plus.
Personal skills
The successful candidate will have the following personal qualities:
- Strong knowledge in sales and marketing strategies and techniques, preferable in luxury products.
- Proven sales track record.
- Availability to travel and work extended hours.
- Excellent oral and written communication skills.
- Excellent presentation skills.
- Solid analytical skills.
- People-oriented and team player.
- Comfortable managing high level of complexities, uncertainties and conflicts.
- Strong ability to multi-task and perform with several high priority projects running at the same time.
- Familiar with international variances in cultural and legal issues.
- Able to adjust to different style of people, culture, background etc
We Offer
We care about our associates’ health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.
At Richemont, We Craft the Future!
Salary will be negotiated based on relevant skills and experience.
