Reference code: JR128698
Since its creation in 1952 by Gaby Aghion, Parisian Maison, Chloé, has championed a vision of liberated and free femininity. Driven by a desire to challenge the rigid codes and silhouettes of 1950s haute couture, Gaby Aghion defined an elevated, accessible and vibrant perspective on fashion. One that could accompany women in their newly freer daily lives, allowing for freedom of movement.
From its beginnings, Chloé has distinguished itself through a culture of collaboration, consistently showcasing new talents including Karl Lagerfeld, Stella McCartney, Phoebe Philo, and Clare Waight Keller. At the heart of this collaborative creativity is a desire to bring together the Maison values and savoir-faire, to cultivate a Youthful Spirit and a sense of Freedom, Optimism, Collective and Authenticity. To this day, these are our core values which inspire every member of the Chloé Maison.
Under the current creative direction of Chemena Kamali, the Maison is writing a new chapter in its history. True to Gaby Aghion's legacy, we place our clients at the heart of everything we undertake, whether through the quality of our creations or the attention paid to their experience with the Maison, which aims to be unique and memorable.
The Head of Client Development is responsible for managing client interactions throughout the customer lifecycle, with the aim of improving business relationships, fostering customer loyalty, acquiring new customers, and driving sales growth.
HOW WILL YOU MAKE AN IMPACT?
- Design, develop, and oversee the execution of CRM campaigns and programs in line with the annual calendar, ensuring excellence, consistency, and measurable impact across all regions.
- Define the strategy and governance of client interactions across all layers of the client pyramid, collaborating cross-functionally with Merchandising and Image teams to curate compelling gifting strategies and client experiences, enriched by ongoing competitive intelligence.
- Partner closely, to lead and inspire regional Client Development teams building and implementing client engagement calendars driven by key business moments (collection launches, market opportunities, product focus), ensuring local relevance within a global framework.
- Creating a strong newsletter structure, maximizing on the conversion, prioritizing product, outreach and client targeting.
- Represent as the key point of contact for CRM Managers and supporting them in elevating performance against key CRM KPIs and client scorecards.
- Ensure the effectiveness and evolution of client data ecosystems, overseeing Salesforce Service Cloud governance, data quality, and tool optimization to enable actionable insights and client-centric decision-making, managing this through the OPEX budget lines and management
- Build, engage, and animate a high-performing global community of CRM Managers, fostering best practice sharing, alignment, and continuous capability development.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- Master's degree (Bac+5) in Marketing or Business, with significant and proven CRM/Client Development experience, ideally gained within the luxury sector.
- Demonstrated expertise in the design, deployment, and oversight of high-impact CRM strategies and campaigns, with a global perspective.
- Ability to define client interaction strategies, collaborate closely with Merchandising and Image teams, and inspire regional client development teams.
- Strong command of client data ecosystems, including Salesforce Service Cloud, to drive actionable insights and continuous optimization.
- Proven leadership in fostering a global community of CRM Managers, promoting best practice sharing, and ensuring KPI achievement.
