Reference code: JR132156
Since its creation in 1952 by Gaby Aghion, Parisian Maison, Chloé, has championed a vision of liberated and free femininity. Driven by a desire to challenge the rigid codes and silhouettes of 1950s haute couture, Gaby Aghion defined an elevated, accessible and vibrant perspective on fashion. One that could accompany women in their newly freer daily lives, allowing for freedom of movement.
From its beginnings, Chloé has distinguished itself through a culture of collaboration, consistently showcasing new talents including Karl Lagerfeld, Stella McCartney, Phoebe Philo, and Clare Waight Keller. At the heart of this collaborative creativity is a desire to bring together the Maison values and savoir-faire, to cultivate a Youthful Spirit and a sense of Freedom, Optimism, Collective and Authenticity. To this day, these are our core values which inspire every member of the Chloé Maison.
Under the current creative direction of Chemena Kamali, the Maison is writing a new chapter in its history. True to Gaby Aghion's legacy, we place our clients at the heart of everything we undertake, whether through the quality of our creations or the attention paid to their experience with the Maison, which aims to be unique and memorable.
OVERVIEW
The Events & CRM Coordinator plays a key role in supporting the execution of the Maison's client engagement strategy across UAE & KSA. Working closely with the Events & CRM Manager Middle East, this is a vital role by bringing the Maison's vision to life through elevated client experience, fostering client relationship, and boutique activations.
KEY RESPONSIBILITIES
CRM & Client Experience
- Support in developing and executing monthly CRM campaigns aligned with business priorities and commercial objectives
- Support boutiques in organizing personalized client experiences, personalized private appointments
- Create seasonal product catalogues tailored to each market’s assortment, as well as bespoke catalogues upon boutique request
- Consolidate and report monthly Bloom KPIs, ensuring accurate tracking and timely updates
- Extract monthly client birthday lists and coordinate with boutiques to ensure client treatments are executed on time
- Manage CRM data and perform client reassignment when needed
Events
- Coordinate and execute all events and activations, both in-store and external, ensuring seamless delivery
- Support in sourcing and managing suppliers, vendors, venues, and talent while adhering to budget allocations and Maison standards
- Liaise with HQ (CRM, VM, Events teams) to obtain event approvals and ensure alignment with global guidelines
- Oversee all operational requirement for the event, including permit, logistics, supplier deliveries, and store set-up
- Capture event content and prepare comprehensive post-event reports, including qualitative feedback and performance results
PR Coordination
- Liaise with the PR agency on sample requests for editorial shoots with partners
- Collect and consolidate monthly PR performance reports for regional reporting
- Coordinate with the Merchandising team to identify key investment pieces for each collection and share relevant assortment with the PR agency for press sample selection
Business Development
- Conduct monthly competitor benchmarking across marketing: CRM initiatives, client experiences, events, and media activities
- Perform regular market research on competitor brands and identify regional trends and best practices
Administration
- Raise and monitor IT support tickets, ensuring timely resolution of system-related issues
- Coordinate the setup of new boutiques on ViewApp and Rendez-vous platforms
- Manage user access requests for new joiners and coordinate access modifications or extensions across relevant retail systems
- Manage vendor creation, purchase orders (POs), amendments, and extensions
- Coordinate invoice submission and follow up on payment status with Finance
- Maintain organized records of all A&P invoices
PERSON SPECIFICATION:
- Bachelor’s Degree in Business Administration, Marketing, Communications, Design, or a related field.)
- Interest in Fashion, passionate about luxury experiences, and has an eye for product
- Strong organizational skills and high creativity
- Ability to work autonomously, with a high level of responsibility and accountability
- Effective communication and presentation skills
- Self-motivated, driven individual
- Proficiency in MS Office Suite (Word, Powerpoint, Excel, etc.)
- Arabic language is a plus
At Chloé, we are committed to promoting employment that is inclusive and respects diversity. Our workplace fosters a sense of community, encourages creativity and initiative within our House.
