Reference code: JR132325
MISSION
The Marketing and Communication Manager/Assistant Manager is responsible for developing and executing all marketing and communication strategies in the country, including media planning, events, and public relations. This individual will play a key role in implementing marketing initiatives to drive store traffic, build brand awareness and sales. The ideal candidate will have a passion for the luxury industry, a creative mindset, and the ability to manage complex timelines and execute with precision.
KEY RESPONSIBILITIES
COMMUNICATION: ADV, PRESS & PR, EVENTS & PROMOTION
- Develop and roll-out an impactful local media & Public Relations strategy in line with HQ inputs and guidelines and by leveraging local agencies where possible
- Provide recommendations for local media plans in order to maximize brand awareness and exposure
- Develop a strong relationship with local PR agency for ensuring Qualitative and Quantitative media coverage
- Manage all logistics and security requirements for local product loans
- Support local celebrities/influencers/tastemakers dressings
- Proactively propose inputs to HQ regarding local social media strategy
- Monitor local press clippings and dressings
- Plan, manage and execute all local events/initiatives/activations
- Develop briefs and mood boards for local events/initiatives/activations, as needed
- Prepare presentation materials to the local department stores and DM to clients, including pictures of creations and price information in line with external partners.
- Assist HQ Communication team in creating contents and assets for Vhernier’s internal communication channels, including newsletters, intranet, and employee.
- Manage the local A&P budget and performance metrics to dynamically optimize resources and make informed decisions.
PRODUCT MARKETING & MERCHANDISING
- Define and implement the local marketing strategic plan of the Maison in line with HQ orientations and market business specificities.
- Organize successfully product launches of all segments with proper stock and allocation.
- Share information of yearly product launch schedule with other departments and boutiques.
- Conduct competitor research and marketing analysis.
- Forecast sales, order quantity and ensure delivery of new products and the bestsellers to avoid shortage.
- Organize and animate training sessions for boutique staff on products and brand identity.
CLIENT KNOWLEDGE AND ENGAGEMENT
- Act as the local ambassador of the Maison’s CRM philosophy, working closely with Retail team to instill a data-driven culture aimed at understanding, segmenting and engaging clients more effectively.
- Develop client knowledge capabilities and understanding across the organization.
- In collaboration with the Retail team, develop clienteling programs for greater customer retention and acquisition.
- Elevate client experience, offering personalized and meaningful messages at scale, providing differentiated client treatment, and high level of engagements for all Maison’s audiences.
REQUIREMENTS
SOFT SKILLS
- Ability to multi-task work independently
- High flexibility, self-awareness and agile working attitude
- High level of self-organization, sense of detail and structured working style
- Pro-active, positive attitude, creativity driving out-of-the-box solutions
- High standards of excellence and strong capability to deliver result
- Good interpersonal skills, team player able to work with stakeholders across departments
- Ideal candidate should demonstrate an interest in the luxury industry, love design and display appreciation for beauty
QUALIFICATIONS
- Solid Marketing and Communication experience
- Flexibility to travel as needed
- Fluent in Japanese (native) and proficient in English (business level)
- Knowledge of MS office, especially Excel and Power Point, SAP is a plus
- Familiarity with CRM tools
