Reference code: JR135005
Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.
Marketing Development
- APAC event strategy development to support sales and maximize press coverage.
- Monthly APAC event calendar submission
- Support regional press days and develop PR plans to support global/regional events.
- Assist regional marketing head on coordinating regional/ international events and initiate local PR plan when necessary.
- Work closely with retail and merchandise teams to plan client-facing events.
- Explore opportunities at co-branding and partnership events to recruit new traffic to stores.
- Plan, develop and implement all kinds of local events (Press events/Customer events/In-store shopping weekends and Co-branding collaboration projects)
- Manage and support shop staff for VIC inviting and hospitality arrangement.
- Post event report submission includes cost breakdown and ROI tracking.
- Manage day-to-day marketing activities and participate in ad hoc projects as assigned by management
PR management
- Liaison with APAC media across different countries for appropriate photo shooting opportunity – samples management, timely support media for sample loan request and PR material request
- Generate ideas to increase media coverage, frequently communicate with media.
- Work closely with merchandise team on key products launch/ push, imitate press release to support local marketing activities to push exposure online.
- Distribute press materials timely according to global PR calendar and local calendar.
- Collect, track and manage media clippings and always aim to increase PR coverage.
- Report submission including daily coverage report, monthly PE report and DMR report.
VIP Relationship
- Support on establishing Asia VIP pool list, build up relationship with talent publicists, agents, managers, stylists, industry contacts.
- Work closely with Global Marketing on maintaining a yearly brand and entertainment events calendar, highlighting key upcoming events, outreach talent for suitable dressing opportunities.
- Maintain talent sizing charts, birthday and any important personal information.
- Outreach to talent for invitations to brand events, develop creative cooperation methods to maximize social buzz for PR & social use.
- Coordinate across APAC to monitor VIP sample stock and work closely with global team for seeding opportunities.
Other tasks
- Support management team to look for appropriate co-branding or sponsorship opportunity, culture/art/charity cooperation or business partnership.
- Manage suppliers/production house/clipping house/translation house/printing house.
- Manage and control PR & Event budget, including proceed and monitor payment.
Additional Information and Requirements:
- Minimum 8 years of experience in luxury brand management.
- Degree holder in business administration, marketing or related field
- Strong strategic thinker with demonstrated brand management experience.
- Expert planning, budgeting and cost control a must.
- Ability to prioritize whilst managing multiple projects.
- Demonstrated people/team management and agency management skills.
- Ability to collaborate cross functionally to achieve brand vision.
- Outstanding communication skills and the ability to influence, motivate and negotiate.
- Can-do oriented, independent and proactive approach to work.
- Strong written and verbal communication skills with a high level of English and Mandarin ability- written and spoken.