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Deputy Boutique Manager (Operations)

  • Commercial
  • London, GB
  • Permanent
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Reference code: JR135120

We make hearts beat.

In our Maison, we wish to create a welcoming home and bespoke moments to reveal and empower femininity, and nurture a multicultural community of clients and talents, lasting through generations.

Since 1964, Alaïa is a Parisian Fashion Maison, with a Couture soul and a timeless sense of beauty.

Founded on the vision of Azzedine Alaïa, a legendary master of cut who changed the look of fashion in the 80’s with his sculptural silhouettes, the Maison continues to shape the future with the same passion and technical excellence.

Today, we perpetuate this quest for perfection and modernity. Through shape-driven creation and iconic knits sculpted on the body, we craft unique interpretations of the free beauty of women, guided by creativity, precision and a deep passion for arts.

Joining Alaïa means becoming part of a Maison where heritage, modernity and craftmanship come together to inspire, empower and create lasting impact.

HOW WILL YOU MAKE AN IMPACT?

Boutique performance and sales achievement

  • Co-monitor the achievement of sales targets and KPI’s for the boutique
  • Provide monthly and ad hoc reporting (sales, traffic, KPIs, follow up, missed sales, stock issues, CS, discount…) and propose corrective actions
  • Support the effective running of the boutique

Team management and people development

  • Support the Boutique Manager in the management of the team to optimize personal and boutique performance and profitability
  • Communicate and motivate the team around the strategy and vision of the Maison and their collective and individual contributions
  • Support the Boutique Manager in conducting team meetings, ensuring that staff is aware of the targets and clients experience best practices
  • Support the Boutique Manager with the annual performance management process to provide feedback
  • Delegate operations activities and establish clear responsibilities within the team
  • Assist the Boutique Manager to provide trainings to the team and support the coaching to drive success

Client development

  • Champion clienteling behaviors and ways of working among the team to drive a client centric business: proactive outreach with existing clients and prospects, head to toe styling, working by appointment
  • Elevate client experience in store and out of store ensuring brand guidelines are met
  • Leverage all clienteling tools to achieve the results: clienteling app, client development plans, local experiences.
  • Report on ROI following clienteling and CRM actions implemented in store, providing insight to unlock specific opportunities by store and client segment

Boutique operations and administration

  • Responsible for all group, Maison and boutique policies, procedures and guidelines to be applied in-store
  • Monitor visual merchandising and displays to maintain brand image and boutique presentation
  • Ensure compliance with sales, financial and security procedures as outlined by the Maison
  • Supervise the boutique back office and administration, incl invoices, plannings, payroll, commissions etc.
  • Monitor the quality of the client database per sales associate and that daily traffic is counted correctly daily
  • Ensure the boutique is properly maintained (light, furniture etc) and take corrective actions in accordance with the Brand standards & guidelines

    HOW WILL YOU EXPERIENCE SUCCESS WITH US?
    Profound experience in a similar role in a luxury environment
  • Deep understanding of retail operations
  • Strong people management skills
  • Proven experience with CRM and clienteling
  • Advanced with IT tools (MS Office, CRM, AI)
  • Excellent attention to detail and organisation skills
  • Team player with strong interpersonal skills
a person wearing a white knitted sweater

Beauty beyond fashion

Alaïa’s quest for beauty is made possible by the unique savoir-faire of the ateliers. The Maison’s exclusive knitting technique allows to underline the body, as a second skin. Leather is a core material for ready to wear creations and iconic accessories.

Find out more