Reference code: JR135944
Surrounded by his family and guided by his strong entrepreneurial mindset, Georges-Edouard Piaget decided, in 1874, to create a watchmaking workshop in La Côte-aux-Fées, a small village in the middle of the Swiss mountains of the Jura.
Since that day, Piaget has pushed the limits to “do what has never been done before” and crafts sophisticated and flamboyant watches and jewellery creations.
Within the walls of our Ateliers de l’Extraordinaire, our master artisans continue to harness rare skills that have been preserved and perfected from generation to generation.
Today, Piaget’s exceptional craftsmanship is celebrated worldwide, supported by a strong global presence and a dedicated network of client support and retail colleagues who bring the spirit of our Maison to life every day.
[KEY RESPONSIBILITIES]
1. Public Relationships (40%)
- Arrange PR shooting (daily stocks check for the shooting, boutique communication, logistic follow up, security arrangement, documentation, on-site communication and product handling working with PR agency, Handle direct editorial loan requests, particularly for high jewellery, and review product selections for agency-led requests)
- Handling press requests and be the first line contact facing press
- Updating monthly look book by co-working with Operation team and disseminate the press material
- Compile all PR assets (pack-shots, images, news release etc)
- Proof-read Press release and PR asset translation
- Seasonal/ Ad-hoc gifting arrangement
- Supervise PR samples held by the PR agency, coordinate warehouse dispatch and returns, support stocktaking when required, and assist with product availability for ongoing loan operations.
- undefined
2. Generate PR coverage and analysis (25%)
- Actively pitch PR storytelling aligned with global guideline and local PR plan
- Secure placements in top-tier publications and media outlets and PPL opportunities that align with Maison's image and target audience
- Analysis PR coverage by extracting data through DMR on a monthly basis and report
- Monitoring all brand-related issues and competitors across all channels
3. Ambassador support (15%)
- Follow-up shooting and business trip
- Ambassador treatment and relationship activities
- Seasonal/ Ad-hoc gifting arrangement
- Monitoring all ambassador-related issue
4. Develop and execute PR strategies (10%)
- Support ideation of PR strategy to deliver compelling coverage, activations and Maison corporate messages tactically
- Collaborate closely with stakeholders, external vendors such as PR agency to align PR stories with 360˚ communication
5. Administration (10%)
- PR-related and PR event administration & invoice preparation for all activities & expenses
- Monthly expense closing and report
- Support Print/OOH/DOOH advertising plan
- Provide advertising assets for department store displays and respond to EDM material requests from department stores and the wholesale team.
- undefined
[Job Requirements]
- Min 3-5 years of professional experience in relevant industry, PR and communication
- Good understanding based on brand marketing and communication experience (Luxury industry experience preferred)
- Proficient in MS office
- Advanced level of English proficiency (verbal and written)
- Excellent communication, negotiation, and interpersonal skills
