Reference code: JR135183
En 1906, nous avons révolutionné la culture de l'écriture avec le stylo-plume étanche. Depuis, nous sommes synonymes d'artisanat accompli, d'innovation et de la plus haute qualité fonctionnelle et esthétique. Ou plutôt, nous nous y employons, car nous ne restons pas immobiles et nous associons – aujourd'hui dans les instruments d'écriture, les montres, la maroquinerie, les appareils numériques et les accessoires – toujours de manière nouvelle et contemporaine, le meilleur de la tradition, de la technologie et du design. Notre nom et notre emblème symbolisent précisément cela : la fière mission de créer des produits répondant aux exigences les plus élevées grâce à des idées audacieuses et un savoir-faire exceptionnel. Pour ce faire, nous puisons dans la passion de plus de 3 000 collaborateurs et collaboratrices et cultivons une culture qui – à l'image de nos produits – inspire les gens à développer leur potentiel unique et à réaliser des choses extraordinaires.
The Digital Manager is responsible for implement the ecommerce business, to plan de strategies to reach the ecommerce budget and to align and give support to the rest of the ecommerce platforms in Mexico.
Also, the Digital Manager role is to develop, implement and coordinate the digital plan according to the International Guidelines.
Key Responsibility 1 – E-commerce platform
- Define the local strategies for ecommerce platform to growth the distribution channel with double digit per year.
- Be in constant communication an lead the operation with the supplier IFC
- Be responsible of the sales budget of the local e commerce platform and the strategies to reach the objectives
- Collaborate in cooperation with the retail and supply manager department to have a proper collaboration
- Constant collaboration, update, follow up, improvements, in all the e commerce platforms.
- To build, to coordinate and to control the local ecommerce platform with wholesalers’ clients.
- Develop digital plan per e commerce platform.
- Be in constant collaboration with the HQ team in order MX get aligned to the brand guidelines.
- Weekly sales report to the Local and International team, of performance of the channel.
- Monthly in deep reports of the overall behavior of the ecommerce (internally and externally)
Key Responsibility 2 – Digital Plan & CRM
- Key areas include digital advertising and media management in close coordination with Marketing Director
- Give the digital brief including KPI´s for the media agency and digital channels.
- Supervise and follow up the digital campaign, provide the agency with the right materials on time.
- Close cooperation with internal interfaces, e.g. social media, CRM, marketing/media planning functions, and e-commerce
- Drive consistency of digital brand communications efforts, ensuring brand guidelines are followed
- Regular reporting to senior management, including competitor media spend analysis, KPI definition and monitoring, as well as comprehensive reviews with local markets
- Close cooperation with central and with local media agency.
- Be responsible of the CRM.
- Constant communication with HQ to give the proper and relevant information.
- Monthly reports of the performance of the campaigns and the impact in the ecommerce sales.
