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Assistant Boutique Manager

  • Commercial
  • Dubai, AE
  • Permanent
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Reference code: JR126176

The Assistant Boutique Manager supports the Boutique Manager in overseeing the daily operations of the boutique and ensuring that every client encounter reflects Buccellati’s standards of excellence. A key focus of the role is to coach, develop, and inspire the Boutique Team, while driving a strong CRM and clienteling culture.


Sales & Boutique Performance:

  • Contribute to achieving and surpassing monthly and yearly sales targets and KPIs.
  • Analyze sales trends, CRM insights, and client feedback to identify opportunities for growth.
  • Maintain a strong floor presence, acting as a role model in selling ceremony, client development, and service etiquette.

Team Leadership, Coaching & Development:

  • Deliver daily on-floor coaching to enhance selling ceremonies, expertise, and storytelling.
  • Conduct regular performance reviews and support the Boutique Manager in implementing development plans.
  • Motivate the team to achieve excellence, fostering a culture aligned with Buccellati’s values and heritage.
  • Ensure implementation and adherence to Buccellati Sinfonia and ensure online trainings are regularly conducted.

CRM & Clienteling:

  • Lead the boutique’s CRM strategy, ensuring all client interactions and information are recorded, followed up, and leveraged to build long-term relationships.
  • Maximize client retention and recruitment by guiding the team in creating personalized, culturally sensitive, and high-touch experiences.
  • Drive growth of VVICs and top clients by overseeing tailored outreach, client appointments, gifting strategies, and after-sales follow-up.
  • Be proactive in sharing ideas (events, communication…) to support our main goal raise brand’s awareness and develop local clientele


Operations & Compliance:

  • Main contact for all requests related to the Boutique in absence of the Boutique Manager
  • Ensure strict adherence to the Richemont & Buccellati Commercial and Compliance procedures
  • Ensure proper maintenance of the Boutique
  • Assist the Boutique Manager in preparing monthly schedules for the Team and sharing them on time.
  • Admin and Presentations as per Boutique Managers’ requests.
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