Reference code: JR135183
몽블랑은 1906년 최초의 잉크 누출 방지 만년필로 필기 문화에 혁명을 일으킨 이래, 뛰어난 장인정신, 최고의 미적 감각, 혁신적인 솔루션으로 명성을 쌓아왔습니다. 이후로도 몽블랑은 계속해서 한계를 뛰어넘으며, 필기구, 시계, 레더 제품, 뉴 테크놀로지 아이템 및 엄선된 액세서리 분야에서 최고의 트래디션, 기술, 디자인을 결합합니다. 몽블랑은 메종의 명성과 엠블럼에 담긴 뛰어난 장인정신과 사명감을 바탕으로 대담한 아이디어를 구현하고, 기대치가 가장 높은 고객들을 위해 정교한 제품을 제작합니다. 그렇게 함으로써 기술과 디자인의 선두에 선 몽블랑은 3,000명이 넘는 직원들의 열정을 바탕으로, 몽블랑 제품이 영감을 불어넣는 것처럼 직원들이 자신의 잠재력을 발휘하고 성장하며 성취하도록 이끄는 문화를 실천합니다.
The Digital Manager is responsible for implement the ecommerce business, to plan de strategies to reach the ecommerce budget and to align and give support to the rest of the ecommerce platforms in Mexico.
Also, the Digital Manager role is to develop, implement and coordinate the digital plan according to the International Guidelines.
Key Responsibility 1 – E-commerce platform
- Define the local strategies for ecommerce platform to growth the distribution channel with double digit per year.
- Be in constant communication an lead the operation with the supplier IFC
- Be responsible of the sales budget of the local e commerce platform and the strategies to reach the objectives
- Collaborate in cooperation with the retail and supply manager department to have a proper collaboration
- Constant collaboration, update, follow up, improvements, in all the e commerce platforms.
- To build, to coordinate and to control the local ecommerce platform with wholesalers’ clients.
- Develop digital plan per e commerce platform.
- Be in constant collaboration with the HQ team in order MX get aligned to the brand guidelines.
- Weekly sales report to the Local and International team, of performance of the channel.
- Monthly in deep reports of the overall behavior of the ecommerce (internally and externally)
Key Responsibility 2 – Digital Plan & CRM
- Key areas include digital advertising and media management in close coordination with Marketing Director
- Give the digital brief including KPI´s for the media agency and digital channels.
- Supervise and follow up the digital campaign, provide the agency with the right materials on time.
- Close cooperation with internal interfaces, e.g. social media, CRM, marketing/media planning functions, and e-commerce
- Drive consistency of digital brand communications efforts, ensuring brand guidelines are followed
- Regular reporting to senior management, including competitor media spend analysis, KPI definition and monitoring, as well as comprehensive reviews with local markets
- Close cooperation with central and with local media agency.
- Be responsible of the CRM.
- Constant communication with HQ to give the proper and relevant information.
- Monthly reports of the performance of the campaigns and the impact in the ecommerce sales.
