Reference code: JR135183
自 1906 年推出首支防漏鋼筆，並完全革新書寫文化以來，萬寶龍一直以卓越工藝、頂尖美學和創新作品著稱。我們不斷突破界限，將書寫工具、腕錶、皮件、創新科技和精選配件融合最卓越的傳統、技術和設計。我們的品牌名稱和標誌體現了我們的使命：以精湛工藝實踐大膽發想，為要求最高的人打造精緻的產品。為達到這個目標，我們採用尖端技術和時尚設計，並借助 3,000 多位員工的熱情，實踐與眾不同的文化：像我們的產品一樣，感動人們釋放潛力、綻放自我並創造成就。
The Digital Manager is responsible for implement the ecommerce business, to plan de strategies to reach the ecommerce budget and to align and give support to the rest of the ecommerce platforms in Mexico.
Also, the Digital Manager role is to develop, implement and coordinate the digital plan according to the International Guidelines.
Key Responsibility 1 – E-commerce platform
- Define the local strategies for ecommerce platform to growth the distribution channel with double digit per year.
- Be in constant communication an lead the operation with the supplier IFC
- Be responsible of the sales budget of the local e commerce platform and the strategies to reach the objectives
- Collaborate in cooperation with the retail and supply manager department to have a proper collaboration
- Constant collaboration, update, follow up, improvements, in all the e commerce platforms.
- To build, to coordinate and to control the local ecommerce platform with wholesalers’ clients.
- Develop digital plan per e commerce platform.
- Be in constant collaboration with the HQ team in order MX get aligned to the brand guidelines.
- Weekly sales report to the Local and International team, of performance of the channel.
- Monthly in deep reports of the overall behavior of the ecommerce (internally and externally)
Key Responsibility 2 – Digital Plan & CRM
- Key areas include digital advertising and media management in close coordination with Marketing Director
- Give the digital brief including KPI´s for the media agency and digital channels.
- Supervise and follow up the digital campaign, provide the agency with the right materials on time.
- Close cooperation with internal interfaces, e.g. social media, CRM, marketing/media planning functions, and e-commerce
- Drive consistency of digital brand communications efforts, ensuring brand guidelines are followed
- Regular reporting to senior management, including competitor media spend analysis, KPI definition and monitoring, as well as comprehensive reviews with local markets
- Close cooperation with central and with local media agency.
- Be responsible of the CRM.
- Constant communication with HQ to give the proper and relevant information.
- Monthly reports of the performance of the campaigns and the impact in the ecommerce sales.
