Senior Media Planner

Reference code: JR129865

MAIN Roles :

• A holistic Communication mind-set holder
• Deep understanding LINE universe
• He or she shall also assist Senior Media Manager to convey the best strategic plans to assure the leading position of the brand in the market
• He or she should have certain level of digital knowledge as well as experience of digital media planning including technical context
• A strong analytical skill is very preferable
• Professionally and personally mature person, with high interpersonal communication skills

MAIN CATEGORY

• LINE ecosystem strategy & evolution
• Strategic content planning & execution.
• Measure success metrics, develop action plans and manage PDCA process.
• Media territories are mainly owned environment and supported paid one. Having the ability to look beyond the media to the whole of communication is a plus.

KEY RESPONSIBILITIES

Key responsibility 1:

Strategic Content Planning & Execution for evolving the LINE ecosystem

• Lead the development and execution of owned media strategies, mainly LINE
• Oversee short/mid/ long term evolution of LINE including technical development
• Develop and Execute regular LINE contents calendar ensuring alignment with wave calendar, campaign objectives and consumer expectations.
• Strong Communication and negotiation towards HQ various teams (Media, Contents, Digital)
• Closely work with stakeholder (HQ, MKT, Digital, CRM, CSC)
• Control & Management of budget

Key responsibility 2 Lead digital related platforms to improve brand experience

• Manage and support retail partner site registration process with HQ team
• Co-work with Retail team to update digital projects

Key responsibility 3: Lead for Data & Tools Management

• Proactively analyse data (Google Analytics, Global Media Dashboard, etc) to pursue market /client understanding and reporting to HQ and local management,
• Stay attentive on competitive landscape, especially on digital movements in the market and actively share and use such information to discuss further opportunities.

Key responsibility 4: Team building/ work as One-Team

• Maximize a teambuilding/ way of working and development of own leadership culture, cross collaboration with others.
• Respect manner of working, feedback culture and timely communication
• Agility to closely cross-work with various related teams/departments
• Agility to build good relationship with media society/suppliers/productions
• Lead (for assigned projects) and contribute to various projects in the company
• Solid relationship with HQ counterparts.
• Develop the junior members to stretch their potential
• Exercise positive leadership, while being a highly motivated hands-on player at the same time

Required experience:

• 2-3 years’ experience in communication/agency in consumer products, retail business, or luxury category
• Business level of both Japanese and English
• Experience and have knowledge of LINE account management
• Experience and have knowledge of digital marketing
• Experience in luxury brand business a plus

Technical skills / abilities:

• Deep understanding of LINE ecosystem
• Good communicator and articulates his/her thoughts clearly.
• Presentation skills
• Capable of handling multiple and fast-paced tasks, with a strong sense of ownership
• Solid strategic thinking, integrating both qualitative and quantitative perspective
• Contents production/management experience a plus

Personal skills
The successful candidate will have the following personal qualities:

• Growth Mindset
• Open, flexible, and adaptable
• Respect to the company/department/team culture
• Being innovative and embraces new challenge.
• A team player
• Result-oriented
• Creativity & “Think out of box” mind
• Analytic mind and strong sensibility towards numbers
• Professionally and personally mature person, with high interpersonal communication skills