Reference code: JR132007
The story of Cartier is founded on curiosity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 10,000+ colleagues of more than 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity and innovation.
MAIN PURPOSE
The Watches Merchandising Assistant Manager, HK & Macau, drives category performance through four strategic pillars: (1) Assortment & Visibility, (2) Marketing & Launch Activation, (3) Novelties Management, Market Intelligence & Pricing, and (4) Stock Optimization & Performance Drive — acting as the strategic bridge between Region, Boutiques, and Commercial teams.
KEY RESPONSIBILITIES
Assortment and Visibility
- Lead the implementation of regional merchandising guidelines across all local boutiques, ensuring brand integrity and consistency
- Contribute to assortment width and boutique typology / clustering, ensuring differentiation aligned with each door's role, clientele, and sales potential (in collaboration with commercial for qualitative insights)
- Translate the regional visibility strategy into a local visible assortment guideline by cluster, in close collaboration with VM (zoning, display, presentation)
- Continuously review and optimize product assortment, display, and stock visibility by doors to maximize sales and customer experience
- Conduct regular boutique visits to ensure merchandising standards are met and maintain a seamless flow of communication between boutiques and office teams
Marketing and Launch Activation
- Cascade and prioritize the regional marketing calendar locally, by category and channel (retail, digital, CRM, events), aligning resources and focus with commercial priorities
- Provide local visibility on the 360-activation plan (push, events, pop-ups, reveals) to Commercial, VM, and Sales Operations, ensuring a consistent cross-functional approach
- Communicate launch strategy and priorities to the commercial team ahead of each wave (pre-launch needs: press samples, roadshow, training) and ensure timely, accurate execution of product launches, seasonal updates, and special events
Novelties Management, Market Intelligence and Pricing
- Continuously monitor the Watch market landscape – key players, competitive activities, emerging trends, and consumer behavior – and share regular qualitative insights with local management and Region
- Provide local novelties inputs (qualitative forecast, client appetite signals, clienteling feedback) and monitor performance vs. expectations, sharing actionable insights with the North Asia Region
- Conduct regular competitive benchmark on assortment, pricing, novelties, and visibility across key players
- Contribute to local pricing positioning reviews and support new price implementation in coordination with the North Asia Region
Stock Optimization and Performance Drive
- Partner with local retail and sales teams to drive sell-out initiatives and achieve targets, leveraging rigorous analysis of local sales data and customer feedback to identify performance drivers and corrective actions
- Lead the local slow movers action plan, identifying corrective levers (zoning, push, training, clienteling, transfers)
- Co-manage scarcity with the Region and commercial team: contribute to allocation logic, prioritization between doors, and client reservation principles
- Together with the Region, propose product alternatives and stock allocation strategies during shortages to protect sell-out and client experience
- Animate stock visibility and rotation processes with retail and supply chain, without owning operational inventory management
5. Cross-functional Collaboration & Communication:
- Serve as the primary strategic liaison between the local market and regional marketing / merchandising, providing local insights and product priorities to Communication, Client, VM, and Commercial teams
- Provide expert product knowledge and merchandising support to sales teams, developing or adapting training materials and sales tools to boost category performance
- Actively participate in regional calls and meetings, representing the Hong Kong and Macau market perspective
Qualifications:
- Education: Bachelor’s degree in marketing, Communications, Business Administration, or a related field
- Experience: Minimum of 5+ years of professional experience in luxury industry, particularly in strong analytical roles (Watches experience in the luxury sector is a plus)
- Language Skills: Fluency in English is mandatory. Proficiency in Mandarin Chinese, Cantonese is highly advantageous
Professional competencies:
- Strategic thinking, with capacity to manage complexity and multiple stakeholders
- Excellent project management skills
- Strong written & verbal communication skills – great communicator
- Excellent computer skills: Word, Excel and PowerPoint
- Strong business acumen, and proficient in analytical skills incl. data analysis & insights sharing
Interpersonal competencies:
- Excellent presentation, communication & analytical skills
- Passion for Luxury, Watchmaking (nice-to-have)
- Customer-oriented behavior
- Strong collaborative working style & listening skills
- Enthusiastic, positive, engaged, team player
- Detail-focus and proactive approach
- Problem solving oriented
